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Episode overview: In this episode, I speak with Richard Hammond, Co-Founder and CEO of Uncrowd, an experience-analytics company that uses the Friction vs Reward (FvR) model to help organisations understand how customers choose between competing offerings. Richard has extensive experience in retail…
Strategy is often presented as a search for the “right” answer. But according to Prof Bob de Wit, strategic problems are not puzzles to be solved; they are paradoxes to be navigated. In this episode, I speak with Prof de Wit about why perspective lies at the heart of strategic choice. He is one of…
In this episode, I speak with Dr Marc Sniukas, creator of the Better Strategy OS — a practical, execution-focused system that helps leadership teams design, activate, and embed strategy for real results. We explore how leaders can navigate complexity, accelerate growth, and transform their organis…
In this episode, I speak with Prof Clayton Williams, author of What Strategy Is: The 18 Fundamental Laws of Strategy, a thought-provoking synthesis that distils decades of strategic thinking into a clear, disciplined framework. We explore the foundations behind the 18 laws, what inspired Clayton t…
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