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Most companies buy AI backwards — they pick a platform before they have named what they are actually trying to fix. James Ernst of Core Order thinks that single inversion explains most of the disappointment small and mid-sized businesses feel about AI. James spent eighteen years in marketing and …
Alex Radetic has spent a decade marketing waterproofers, sewer companies, plumbers and siding contractors, and he has stopped selling traffic. On this episode he makes the case that a five percent lift in close rate is worth more to a seasonal home services business than twenty percent more leads, …
Brett Schklar has asked eighteen hundred chief executives how AI adoption is actually going, and the honest answer is badly. He founded AI First Leadership, runs a fractional marketing firm with thirty-plus contractors and no employees, and wrote AI Without the BS after hearing the same failures on…
Sherri Langburt bootstrapped BabbleBoxx into an Inc. 500 influencer marketing agency that productizes campaigns for every kind of business — not just the beauty brands everyone pictures. She argues small local brands actually hold the biggest opportunity, and that the first hurdle is fear, not budg…
Dichiarazione di non responsabilità: Il podcast e la grafica incorporati in questa pagina provengono da Abbey Crane, che è di proprietà del suo proprietario e non è affiliato o approvato da Listen Notes, Inc.