Hero Sam Swaps War Fighting for Juice Squeezing

What qualifies or prepares someone to create a chain of juice bars and a hospitality-focussed software business? A glance at Sam Shephard's CV wouldn't give any clues. He's a former Royal Marine with tours in Afghanistan and Iraq on his distinguished record. He is one of just a handful of living people to have been awarded the George Cross, the UK's highest honour awarded to those who have displayed the greatest heroism or the most conspicuous courage whilst in extreme danger in non combat situations. He worked as right-hand-man to the UK's First Sea Lord Sir George Zambellas and the billionaire hedge fund boss Michael Hintze. He now runs Juice Jar, a chain of healthy fast-food outlets in Northern Ireland, Bristol and Dublin and is developing a nifty bit of software which could be of use across the entire hospitality sector. He tells his incredible story here.

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