Can Generative AI Help Design a Better Questionnaire? Feedback Help

On this episode of the Total Survey Design podcast, I put generative AI to the test by asking it to critique and improve the Microsoft Word Feedback survey: a short, everyday questionnaire that many of us have seen after using the program. I compare the suggestions from Grok, ChatGPT, and Gemini, highlight where they agree, where they differ, and share my own thoughts on what they got right and what they missed.

I recap the original survey (which takes just 50 seconds to describe), dive into the strengths and weaknesses of the AI outputs, and explain why I still think human expertise in survey methodology matters most. Along the way, I discuss the pitfalls of the Net Promoter Score scale, the importance of balanced question wording, building trust with privacy statements, and more.

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