INFORMAZIONI SU QUESTO EPISODIO
According to Wirecutter, Tortuga produce “The Best Carry On Travel Bag.” Now, as Tortuga don’t ship to the UK, I became aware of them through Klaviyo which is a tool I’ve used on client sites to setup and run email marketing automations.
In this episode of the podcast I interview Tortuga’s Director of Marketing, Taylor Coil, who has been with the business for just over 4 years. While I initially set out to learn more about Tortuga’s email marketing automations, it quickly became apparent that I was missing a lot of value by looking at email marketing in isolation. With that in mind, Taylor and I got stuck into the details of Tortuga’s content marketing as well and I learned about how it ties in with their email marketing and how they aim to meet the customer wherever they are on their journey. Check out Tortuga’s range of backpacks
See how Tortuga blend their content marketing seamlessly into their email marketing flows
Check out Tortuga on Wirecutter
Learn more about Klaviyo
In this episode of the podcast I interview Tortuga’s Director of Marketing, Taylor Coil, who has been with the business for just over 4 years. While I initially set out to learn more about Tortuga’s email marketing automations, it quickly became apparent that I was missing a lot of value by looking at email marketing in isolation. With that in mind, Taylor and I got stuck into the details of Tortuga’s content marketing as well and I learned about how it ties in with their email marketing and how they aim to meet the customer wherever they are on their journey. Check out Tortuga’s range of backpacks
See how Tortuga blend their content marketing seamlessly into their email marketing flows
Check out Tortuga on Wirecutter
Learn more about Klaviyo
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IN QUESTO EPISODIO
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ALTRI EPISODI IN QUESTO PODCAST
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Evie Brockwell is a Senior Product Owner at Booking.com and after working with her back in 2019, I was really keen to get her onto the podcast to speak about her rapid rise through the ranks and her experiences as a women in tech.
I first worked with Wez on a project back in 2016 before our paths crossed again during my time at Booking.com. Since we left Booking.com, Wez and I worked together briefly again at Co-op before he and Bayo joined forces to work on Peer Pioneers, a technology company focused on mentoring. In this e…
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