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She said two words and I haven't stopped thinking about them since. This episode started at an APA event in La Mesa, in an artist's studio, in a conversation with a commercial photographer who's doing everything right. Personal work that matters, cold pitches going out every day, a real strategy ex…
A friend of mine named Megan has spent more than a decade making beautiful, deeply human photographs of families. The kind of work that makes you feel something long after you’ve put the camera down. More than once I’ve told her she should be shooting commercial lifestyle campaigns. Every time I do…
This week, we are throwing a match into one of the most heavily guarded hiding places in the creative industry: financial trauma, pricing shame, and the business choices we make when the market goes cold. In this special "pod swap" episode, Patrick joins forces with Shelly Waldman from the Creative…
Have you ever sat in a high-stakes room, looked around at the expensive titles and corporate validation, and quietly wondered when the actual adults were going to arrive to take over? Eventually, you realize they aren't coming. Everyone is waiting on everyone else. In this episode, Patrick Fore bre…
We are doing something a little different this week. To give the live microphone a brief rest, we are pulling back the curtain on a project that has been built in the dark for months. In this episode, you are getting an exclusive, unedited listen to an entire chapter from my newly released audioboo…
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