Missing Data, MUM Consensus, Old Events, and Robots.txt

Colby Pastre and Kevin Kaufman join me to talk about how the Tax Foundation uses simple content like an annual tax bracket page to generate over 23 million pageviews a year! We talk shop about internal linking, first-move advantage, crawling your own site, using search console, and keyword research…

Why is the "Helpful Content" not very helpful so far? We also discuss new reporting for Core Web Vitals, the worst SEO advice, open-sourcing Yoast schema, and Google's "Search Off The Record" podcast's recent statements on crawl budget. Sources cited: Search Engine Land: Google On Why Helpful Cont…

What makes a good homepage design? We talk about the Nielsen/Norman Group's "4 Credibility Factors"https://www.nngroup.com/articles/trustworthy-design/ How can you incorporate these factors into your homepage? Design quality Upfront disclosure Comprehensive, correct, and current content Connection…