INFORMAZIONI SU QUESTO EPISODIO
Marketplaces are notoriously hard to build. This episode features Jaclyn Grauman, CEO of The Verticale, a social shopping platform that enables customers to discover brands that align with their values. Jaclyn discusses her journey building a DTC marketplace that is focused on brand discovery, the challenges of connecting customers to brands, and the pivots along the way.
- Using community and word of mouth as a tool to build customer acquisition
- Partnering with brands in a different way versus typical B2C marketplaces
- Utilizing customer and creator feedback as a tool to iterate the platform
- Why dropshipping didn’t fit with their model
- Gaining customer engagement and sharing brand stories through video
- Building a marketplace that is optimized for the consumer
- Fundraising for a marketplace (spoiler: it’s not easy!)
- Focusing on one consumer segment and why that’s critical
Music by Eino Toivanen, kongano.com
Edited by Deven Shah
Learn more at Retail X Series and follow @retailxseries on Twitter and Instagram.
To submit a pitch or to find out more about Sapna Shah, check out Red Giraffe Advisors.
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Hi everyone, a quick Retail X Series update for you. There won’t be any new podcast episodes during the summer. Instead, I’m going to take the summer to plan out and record episodes for the fall. But I’d also like to hear what topics you’re most interested in hearing about in future podcast episode…
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