INFORMAZIONI SU QUESTO EPISODIO
Programmatic Digest Podcast flew to La Croisette and interviewed different leaders and personalities from ad tech. On this episode, we got to interview Thomas Shea from Doceree where we learned about the complex industry of pharma and how to reach this special niche audience and how to get the best of your B2B campaigns.
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Cerca gli episodi passati di The Programmatic Digest.
ALTRI EPISODI IN QUESTO PODCAST
🎧 Summary: In this episode of the Programmatic Digest Podcast, Hélène Parker sits down with Sanarr McLaughlin to unpack one of the most overlooked challenges in programmatic advertising and digital marketing: martech structure.
From disconnected tools and messy integrations to reporting confusion …
In this episode of the Programmatic Digest Podcast, host and guest Rob JAnes, Head of Product at AdButler, discuss the rapidly changing landscape of publisher monetization and programmatic ad operations heading into 2025.
Check out the interview on YouTube here: https://youtu.be/EFAuN7ce1Ag They …
Most advertisers focus on people who are ready to buy today. But what happens when that audience runs out?
In this episode, I chat with Ed Hackney and Trinity Lawry from Pearl Diver about how to find high-intent audiences, why balancing every stage of the marketing funnel matters, and how AI is m…
In part two of this special episode of the Programmatic Digest podcast, host Hélène Parker welcomes back Ed and introduces Jenny, the Head of Customer Experience at Pearl Diver Building on the previous episode's focus on audience discovery, this conversation dives deeply into audience optimization …
In this episode of the Programmatic Digest, Hélène Parker sits down with Dr. Augustine Fou, founder of Fou Analytics, to unpack the realities of ad fraud, attribution, AI, and programmatic optimization.
Dr. Fou challenges some of the metrics and tools our industry has relied on for years, explaini…
Dichiarazione di non responsabilità: Il podcast e la grafica incorporati in questa pagina provengono da Helene Parker and Co-host: Manuela Cortes, che è di proprietà del suo proprietario e non è affiliato o approvato da Listen Notes, Inc.
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