INFORMAZIONI SU QUESTO PODCAST 🔗
The greatest marketing ideas of all time, explained in ten minutes, with one thing you can do Monday morning.
Each episode takes one real business problem, pulls out the principle that actually solves it, and hands you the move. Brian Kasday and his co-host work an enduring marketing principle out of the seminar and into a business you would actually recognise. No hype, no jargon, nothing you need a whiteboard for.
Part of The Operator's Canon, from MMS Vegas and The Operator's Library at mmsvegas.com.
Each episode takes one real business problem, pulls out the principle that actually solves it, and hands you the move. Brian Kasday and his co-host work an enduring marketing principle out of the seminar and into a business you would actually recognise. No hype, no jargon, nothing you need a whiteboard for.
Part of The Operator's Canon, from MMS Vegas and The Operator's Library at mmsvegas.com.
Conduttori:
Frequenza di aggiornamento:
every 6 days
Durata media dell'audio:
9 minutes
Inglese
Stati Uniti
15 episodi
da 10 Agosto 2026
episodic
IN QUESTO PODCAST 🔗
ULTIMO EPISODIO 🔗
An app founder is doing a little of every marketing channel, exhausted, and nothing is moving. Brian and Dave diagnose the real problem — everything running at ten percent — and get into the Bullseye Framework popularized by Gabriel Weinberg and Justin Mares in "Traction": brainstorm all nineteen c…
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EPISODI PRECEDENTI 🔗
A retail owner spends real money across Facebook, radio, print, and Google, and can't say which channel brought in her last twenty customers. Brian and Dave reframe "how do I spend smarter" as "you can't see," and get into the measurement-and-testing discipline Claude Hopkins formalized in "Scienti…
A financial advisor has great first meetings and then watches clean proposals die on "let me think about it." Brian and Dave find what the ones who do sign show up already carrying — proof and trust from other people — and walk all seven of the principles of persuasion popularized by Robert Cialdin…
A dental practice is on an acquisition treadmill — every new patient comes from ads that cost more each year, and nothing is built for the patients they already have. Brian and Dave move the problem from "buy more patients" to the back half of the marketing hourglass, the seven-stage model populari…
A B2B software founder rode a wave of scrappy early customers, then watched growth stall as pragmatic buyers keep asking "who else like us is using this?" Brian and Dave name the wall — the chasm, from the playbook Geoffrey Moore popularized in "Crossing the Chasm," building on the older technology…
A coffee subscription-box founder caps acquisition at fifteen dollars — the price of the first box — and every channel looks tapped out. Brian and Dave reframe the cap as the ceiling he built himself and get into customer lifetime value: developed by database marketers Robert and Kate Kestnbaum, pu…
A bookkeeper has held her rates flat for five years because she's sure raising them means everybody walks. Brian and Dave separate the fear from the number and get into price elasticity of demand — the measure, formalized by Alfred Marshall in "Principles of Economics," of how much volume actually …
A skincare brand is running cold "shop now, twenty percent off" ads to broad audiences and burning money, sure the fix is flashier creative. Brian and Dave reframe it as a message-to-audience mismatch and get into the five awareness stages and the market-sophistication ladder popularized by Eugene …
An online course creator has a beloved free following and a sales page that gets traffic and almost no buyers — and keeps rewriting it in her own words instead of her customers'. Brian and Dave get into Voice of Customer: the discipline — the formal term traces to Griffin and Hauser in 1993, and co…
A commercial landscaping company is buying lead lists and cold-emailing and cold-calling thousands of businesses across a fifty-mile radius — and getting near silence. The usual advice is a bigger list and more volume. Brian and Dave get into why that's a concentration problem, not a volume one: th…
Dichiarazione di non responsabilità: Il podcast e la grafica incorporati in questa pagina provengono da Brian Kasday, che è di proprietà del suo proprietario e non è affiliato o approvato da Listen Notes, Inc.
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