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Maarten van Pijpen spent 15 years at Booking.com. a place where experimentation wasn’t a project.it was the culture. now he’s chief growth officer at Unravel.a travel app that feels like TikTok,but lets you book instantly. in his first 35 days, he:– chose an experimentation tool– lined up 10 exper…
If you enjoy learning about these topics, follow our newsletter to get all the frameworks and insights: https://increaseconversionrate.substack.com/ in this episode… Talia Wolf has been shaping the CRO industry since its earliest days. she doesn’t just run experiments; she decodes how people mak…
get Luiza's playbook in our newsletter: https://increaseconversionrate.substack.com/ apply to work with us: https://the-initial.com/ in this episode... Luiza de Lange has taken companies from zero to over 100 experiments a year. she doesn't just run tests; she builds engines. currently leading …
How do you pitch 50 experiments a month? ...by making them impossible to refuse. Steal Grace Miller’s framework for "tiny loss" proposals that guarantee a "Yes" from even the most risk-averse clients, it's in this month's newsletter: https://increaseconversionrate.substack.com…
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