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Content marketing has become increasingly popular in the digital age. Businesses have realized that traditional methods of marketing, such as campaign-to-campaign advertising, are not just outdated but also expensive and ineffective when it comes to appealing to the modern consumer. Here are some t…
Beth Kerr is the Brand and Communications Manager at Connect First Credit Union.In this episode, we talk about a variety of topics including her experience working with several external creative partners and aligning them with her internal teams. We talk about the brand, category and some of the st…
On The Client’s Side Podcast, Shane Wenzel, CEO of Shane Homes, talks about several topics, including:  Why leadership teams should publish their own content online to highlight authenticity, humanize the brand and build trust. The housing market in Calgary How "Build and Price Tools" li…
Derek Hovinga interviews Brittany Trudeau from Aquatera to discuss managing internal and external stakeholders, sustainable practices, and infusing the joy of creativity into marketing strategies. Discover the perfect blend of work and play in the business world in this great conversation.Show Note…
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