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In this episode, we dive into the complexities of attribution in marketing. What does it really mean? How can marketers assign value to their activities amidst flawed data and imperfect systems? Join us as we break down the concepts, discuss common pitfalls, and explore better approaches to measuri…
In this episode, we challenge the assumption that ad targeting is as precise as marketers believe. We discuss the pitfalls of audience segmentation, the over-reliance on machine learning, and the growing importance of creative in a world where targeting is becoming less effective. For show notes, i…
In this episode, we dive into the nuances of landing pages—what they are, what they should do, and how to avoid common pitfalls. We also discuss whether content should be gated, the balance of personalization, and why every marketer should prioritize clarity above all else. Want to learn more about…
In this episode, we dive into Kirby Winfield of Ascend VC’s entrepreneurial journey and the lessons learned from building businesses and working in venture capital. We discuss the importance of resilience, early-stage marketing, and why simple, consistent strategies can drive big results. Want to l…
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