Search Everywhere: How Brands Market to Humans and Agents at the Same Time with Megan Conahan

What happens when customers discover your brand in one place, research it somewhere else and then buy somewhere completely different?

On the latest episode of The FODcast, Tim sits down with Megan Conahan, EVP at Direct Agents, to explore just how fragmented the commerce journey has become.

Having spent more than 20 years in digital marketing, Megan has seen ecommerce evolve considerably. Today, customers might discover through social, research through AI or Reddit, compare across different platforms and ultimately choose to buy through Amazon, a retailer or directly from the brand.

That creates some big questions for the teams trying to reach them.

Tim and Megan cover a LOT of ground, including:

• Why product discovery is becoming increasingly platform agnostic
• The continued growth of retail media
• Why discovery and purchase don't necessarily happen in the same place
• Whether ROAS is still the right way to measure individual channels
• How AI is becoming another part of product discovery
• Why product information needs to work for humans and AI
• How automation is changing the skills digital teams need
• Why brands may need to break down the silos between Amazon, D2C and other channels

A really interesting conversation about what happens when customer behaviour stops fitting neatly into the channels and structures businesses have traditionally built around it.

Listen | Share | Comment

#FODcast #DigitalCommerce #Ecommerce #RetailMedia #CommerceStrategy #DirectAgents 

Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.

Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/