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As Formula E takes on the giants of global motorsport, Ellie Norman explains how the electric racing series is using creators, technology and a challenger mindset to build the next generation of sports fans. Dive into more insights and inspiration from leaders in ad tech: https://www.thecurrent.com…
Inspired by the teas of Himalayan Sherpas, founder and CEO Huib van Bockel set out to prove energy drinks could be healthier, more sustainable and every bit as effective. Dive into more insights and inspiration from leaders in ad tech: https://www.thecurrent.com/ Hosted by Simplecast, an AdsWizz…
MINI’s Jennifer Treiber-Ruckenbrod discusses AI-generated content, bot-driven conversations and the new challenges brands face online.   Dive into more insights and inspiration from leaders in ad tech: https://www.thecurrent.com/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for…
Disney is reinventing advertising across its streaming ecosystem. On this edition of The Big Impression, Disney’s SVP, Addressable Sales, Jamie Power explains how advertisers can now buy audiences seamlessly across Disney+, Hulu, ESPN and more — and why more brands are choosing biddable to transact…
BBDO’s Nancy Reyes and Chris Beresford-Hill discuss why creativity still matters in the AI era, the value of long-term client relationships and the balance between award-winning work and measurable results. Dive into more insights and inspiration from leaders in ad tech: https://www.thecurrent.co…
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