INFORMAZIONI SU QUESTO EPISODIO
In this episode of the Behaviour Business podcast, Richard Chataway speaks to Louise Ward, co-host of the Behavioural Science Club, about her incredible learning journey. Just 18 months ago Louise was a self-confessed new comer to the world of Behavioural Science. However, in that short time, she’s gone from picking up a copy of Rory Sutherland’s ‘Alchemy’ to interviewing some of the leading behavioural scientists in the world, including Cass Sunstein and Katy Milkman.
In less than two years, Louise has helped to create the inspirational Behavioural Science Club, a LinkedIn group of people of over 5000 people globally, all with a desire to learn more about behavioural science. During her chat with Richard, Louise gives the inside track on the upcoming books all behavioural science enthusiasts should look out for over the next few months, and imparts the insights she has gained from the many leading industry experts she has spoken to. And of course, there are all the details you need on how you can too can join the Behavioural Science Club community.
Join the club here: https://www.linkedin.com/groups/13871707/
Buy The Behaviour Business here: https://amzn.to/37e3Mwc
In less than two years, Louise has helped to create the inspirational Behavioural Science Club, a LinkedIn group of people of over 5000 people globally, all with a desire to learn more about behavioural science. During her chat with Richard, Louise gives the inside track on the upcoming books all behavioural science enthusiasts should look out for over the next few months, and imparts the insights she has gained from the many leading industry experts she has spoken to. And of course, there are all the details you need on how you can too can join the Behavioural Science Club community.
Join the club here: https://www.linkedin.com/groups/13871707/
Buy The Behaviour Business here: https://amzn.to/37e3Mwc
Inglese
Regno Unito
contenuto esplicito
IN QUESTO EPISODIO
TRASCRIZIONE 🔗
Are you the producer of this podcast?
Add a podcast transcript
Need Audio-to-Text?
Transcribe with Listen411 in Just 60 Seconds
CERCA TRA GLI EPISODI PASSATI
Cerca gli episodi passati di The Behaviour Business Podcast.
ALTRI EPISODI IN QUESTO PODCAST
You may have a picture in your mind of your 'typical' customer - but, in reality, that person probably doesn't exist. And, when you do speak to your real-life customers, what they tell you about why they buy your products or services (or don't) is likely only 50% of the story. If you want to truly …
Why is going to a foreign supermarket so confusing? Why did the very first car ads not feature a car? And whatever happened to Douglas, the animated trombonist from the Lurpak ads?Some brands are instantly noticeable, recognisable, familiar, and reassuring - and others are not. Millions are spent o…
Ever since the industrial revolution, we've been using machines to do things more efficiently than humans. But we know humans are biased - so what happens when those biases are simply employed more efficiently by a machine, or becomes part of an algorithm than runs it? When Amazon built an AI to sc…
What happens when we delegate decisions to an algorithm? How does a machine know when a customer is angry? If robots operate on logic, how do they deal with human behaviour that is frequently irrational, illogical or unpredictable?In the first part of this two-part episode of The Behaviour Business…
Tottenham and England footballer Harry Kane is a global superstar - but as young player he was rejected three times by scouts (including by Tottenham), and nearly quit football altogether. In business, successful recruiting is also notoriously difficult - around two-thirds of all hires are unsucces…
Dichiarazione di non responsabilità: Il podcast e la grafica incorporati in questa pagina provengono da Richard Chataway, che è di proprietà del suo proprietario e non è affiliato o approvato da Listen Notes, Inc.
MODIFICA
Grazie, ci hai aiutato a mantenere aggiornato il database dei podcast.
