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Does your company really need a rebrand? Or would a simple refresh do the job?
Companies can spend a lot of money changing their names, logos, and visual identities. But without a clear business reason, is that investment worthwhile?
Ashley Dudzik, founder of Continuum Brand Strategy, joins Rob to discuss when a rebrand makes sense. They explore how changes in your customers and business strategy should inform branding decisions. Ashley also shares what she learned at Morningstar about building brand trust through everyday customer experiences and getting employees aligned around a common mission.
Connect with Ashley:
LinkedIn: linkedin.com/in/ashleydudzik/
Email: ContinuumBrandStrategy@outlook.com
Website: continuumbrand.com
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