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Cerca gli episodi passati di The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX.

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Ankur Goyal, CEO and Co-Founder at Fibr AI, says your website now has a second audience that never looks at it: the AI agents reading and summarizing your brand before a buyer ever arrives. He and Greg Kihlström get into what that does to pages enterprises have spent a decade optimizing for humans.…
Dan Weirich, COO & CFO of Treasure AI, explains why the company moved to engagement-based pricing that ties its revenue to customer clicks, and what CMOs should expect as CFOs take a harder look at AI spend. Recorded live at Agentic World 2026 in Miami. **Finance is pumping the brakes on AI spe…
Ken Stillwell, CFO and COO at Pega, says most enterprise AI business cases fund a label rather than a specific capability — and that the gap shows up later, on the P&L. He and Greg Kihlström get into what financial discipline around AI actually looks like. "AI" is not a budget categor…
Kaz Ohta, CEO and CMO of Treasure AI, helped pioneer the customer data platform category. Now he's betting that customer data matters less for what it stores than for what autonomous agents do with it. Recorded at Agentic World, he and Greg Kihlström get into what that shift asks of enterprise mark…
John Rockhold, VP Market Engagement at Spotlight, says AI answer engines treat a company's own content as a ceiling — the citations that move buyers come from sources it doesn't control. He and Greg Kihlström get into what replaces the old B2B influence playbook. Self-citation is a ceiling, not a s…
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