Video Rep Explains Why He Won't Use This Program on His Own Calves

This week on That Ranching Podcast, we're on location in Cody, Wyoming with Matt Thompson — a 5th generation Idaho cattleman, and video rep— talking about the real risk buyers are taking on when calves are bringing $2,500-$3,000 a head.

We're talking:

-Why buyers are writing bigger checks than ever for calves — and what's actually at stake once that calf hits the truck -The one stress event every calf goes through, no matter how good the program -TurboBoost paste + tub, broken down: what's in it and why it works with the immune system instead of against it -Real trial data out of Oklahoma, East Texas, and the Texas Panhandle — treat rates, retreats, and death loss -Why "verified natural" status is worth protecting, and what it costs when a calf gets kicked out of the program -Matt's honest take on whether cow-calf guys already on Riomax even need Turboboost at weaning

We're a family business, and everything we do comes back to one thing: driving profitability back to rural North America. Drop your questions below — we might just answer them on the next episode.