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Travis talks us through the benefits and strategy behind creating a "Brand Persona" for your SMS channel and your marketing in general; a character that represents and embodies your brand to make customer interactions feel more personal and human. It costs nothing, is simple to set up, and can mass…
Postscript strategist Tyler Fernandez shares how interactive SMS campaigns like trivia, quizzes, and even word searches can supercharge subscriber engagement and drive real revenue. Learn how the right kind of gamification can move your list from unengaged to ultra-responsive.
Kace joins us to break down the anatomy of a high-performing SMS welcome series, sandwich-style (yes, really.) From the first slice of incentive “bread” to the double-stack of reviews and bestsellers, we talk through how to serve a simpler, smarter experience that reduces decision fatigue and get…
Learn how to use FAQ campaigns in SMS marketing to proactively answer your customers’ top questions, especially for higher-value products. Pulling real customer FAQs into targeted SMS sends can reduce hesitation, ease the burden on your CX team, and boost conversions from prospects who are close bu…
Dichiarazione di non responsabilità: Il podcast e la grafica incorporati in questa pagina provengono da Postscript, che è di proprietà del suo proprietario e non è affiliato o approvato da Listen Notes, Inc.