INFORMAZIONI SU QUESTO EPISODIO
Confused customers don’t buy. A service menu should make the next step feel obvious.
Customers rarely buy a technical process. They buy a working laptop, safer data, a faster office or the relief of knowing somebody dependable will answer when there's a problem. Your service menu should make those outcomes obvious.
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Cerca gli episodi passati di Tech Talk - Tech Business Show by Tech For Techs .
ALTRI EPISODI IN QUESTO PODCAST
Diagnosis is valuable work. Treating it as free teaches customers to value it at exactly that price.
Diagnosis is skilled work. It uses time, tools, experience and judgement, even when the customer decides not to continue. Treating it as free teaches customers that your most valuable thinking has n…
If you don’t know what an hour really costs you, every price is a guess.
Your wage is not your hourly cost. A charge that looks generous compared with an employee’s pay can still be unprofitable once non billable time, rent, vehicles, software, insurance, tools, tax and rework are included.
www.TFT…
If your target customer is ‘anyone with a computer’, your marketing is trying to speak to everyone and connecting with almost no one.
Trying to serve everybody usually produces a long service list, confusing marketing and awkward jobs that never quite fit. A clearer target customer makes pricing, a…
Repair Shop, Callout Service or MSP: Decide Which Business You Are Building
A repair shop, a callout service and an MSP can sit under one brand, but they can’t be run as though they’re the same business.
Many independent tech businesses operate three models at once. They repair devices, visit custo…
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