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The $975M Experiment: Khaby Lame, AI Avatars & the Future of Creators

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In this episode of Talk That Tech, Trey Scott and Joseph Smith break down the $975 million experiment that could redefine the creator economy. Using Khaby Lame as the case study, the hosts explore how AI avatars, digital likeness licensing, and scalable virtual identities are transforming what it means to be a content creator.


The conversation dives into how brands are investing massive capital into AI driven digital personalities, how creators can extend their reach without burnout, and what happens when your digital twin can work 24 hours a day. Is this empowerment for creators or the beginning of replacement?


This episode examines the economics, ethics, and long term implications of AI avatars, and what it means for influencers, entrepreneurs, and anyone building a personal brand in the AI era.


Hosted by Trey Scott and Joseph Smith


#TalkThatTech #CreatorEconomy #AI #DigitalAvatars #KhabyLame #FutureOfWork #TechNews #Podcast

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