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According to SuperData Research, a leading provider of games and interactive media intelligence, VR should become a $30.5 billion in the next 5 years. But getting there is far from guaranteed and anything but simple. We spoke to Stephanie Llamas, Director of Research and Consumer Insights and Head of VR+AR strategy at SuperData, about the challenges VR faces in the coming years and what it will take for the new technology to go mainstream.
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ALTRI EPISODI IN QUESTO PODCAST
It often feels like the continual trade off for any consumer product – the balance between maximizing customer experience vs. driving product revenue. Getting that balance right becomes even trickier, of course, when you consider the continual maturing and benefits of Big Data. We spoke with Niraj …
For VR to grow in ways that make sense for companies & brands & advertisers who look to monetize the medium, we're going to need to understand a lot more about user behavior & action. To begin, we talked to Alexander Haque, CEO of Retinad, a VR analytics company, about being on the cutt…
What will be the next iPhone? Is the tech industry "bundling", "unbundling", or both? What impact will AI, AR/VR, & the "app-ification" of media have on the global landscape? How will brands adapt?
IPG Media Lab's Adam Simon took the time to sit with us to discuss these questions & more
StartApp's Director of Virtual Reality, Ariel Shimoni, joined us to talk about living your dream & the state of virtual reality, where it is headed, and why the hype may be too far ahead of where the technology is today.
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