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Billy McFarland sold a dream- supermodels, private islands, gourmet food...and delivered soggy sandwiches in a disaster tent instead. We break down exactly how Fyre Festival duped 300 million people in 24 hours, why influencer marketing made it unstoppable, and the absolutely unhinged saga of Fyre …
Prestige branding matters a lot in an industry where the optics of your success man everything! In this podcast we explore how the Enron scandal actually had a lot to do with great marketing...until reality caught up with it.
In this episode, we dig into how the industry has transformed, what AI-driven search really means for brands, and the evergreen principles that have survived every algorithm update. Let's go!
Today we're unpacking some borderline-misleading marketing tactics we’ve been seeing lately...especially in email marketing. Let's chat about what we consider risky vs clever, and what can seriously damage trust if done wrong.
In this episode, we sit down with Bekah Kraakman—a Stanford psychology graduate turned personal stylist and color consultant—to explore the fascinating intersection of color theory, psychology, and personal branding.
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