INFORMAZIONI SU QUESTO EPISODIO
Most people are overusing AI and not making the most of it for the things that really matter. Johann Wrede, CMO at UserTesting, is teaching us to go beyond simple tasks and use Claude Code and Codex - his Shiny New Objects for data driven marketers.
Learn why building the right tools, independent of the AI agent used, will improve your marketing. We also discuss the power of moving quickly, testing often, and keeping the human in the process.
Inglese
Stati Uniti
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CERCA TRA GLI EPISODI PASSATI
Cerca gli episodi passati di Shiny New Object - a Marketing Podcast.
ALTRI EPISODI IN QUESTO PODCAST
Marketers need strong logic, clear reasoning, and an identity of their own before turning to AI to enhance or speed up their work. That's why Corina Bordeianu, Social Media Insights Principal at Booking.com, urges them to Read. Listen. Filter.
For Corina, education is paramount to her career progr…
Data gives us answers, but not the whole truth.
Des Bateman, SVP Growth at Havas Media Network, draws an interesting parallel between using AI and the process that went into the book "Breath" by James Nestor.
In this latest episode of the #ShinyNewObjectPodcast, we look at what the outcome looks …
It's now easier than ever to copy content until all digital marketing starts to look the same - this is where taste becomes a shiny new object, says Marukh Budhraja, Global Head of Social Media Marketing at Charlotte Tilbury.
What really differentiates brands and how can you use today's tools, wit…
For Tim Sparke, feedback is something marketers should seek relentlessly, but one thing companies and people aren't really set up to receive. And that includes data in... data driven marketing.
On the Shiny New Object Podcast latest episode, he explains why relentlessly seeking feedback is key to …
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