INFORMAZIONI SU QUESTO EPISODIO
Nasrin Mostafazadeh, co-founder and CEO of Verneek, traces her path from a teenage robotics champion to founding an AI company with a boy at that same robotics competition, who later became her husband. She explains why 2026's wave of generic LLM shopping integrations largely failed, and how Verneek's domain-specific AI cut Nordstrom's product-tagging time by 20x while beating human accuracy by 20%.
We meet:
Co-founder & CEO of Verneek Nasrin Mostafazadeh
Credits:
This episode of SHIFT was produced by Jennifer Strong with help from Emma Cillekens. It was mixed by Garret Lang, with original music from him and Jacob Gorski. Art by Meg Marco.
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IN QUESTO EPISODIO
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Jennifer Strong (00:00):
Among the sci-fi futures we've all been promised is that one day our shopping might almost do itself because AI will know our wants, needs, and habits just as well as we do. Leaving aside whether that's something we actually want, it's also a lot harder than it sounds, especially on the retail side where systems are notoriously manual and whether you're a shopper or a store associate, figuring out how to search what you're looking for is a much more complicated task than…
Among the sci-fi futures we've all been promised is that one day our shopping might almost do itself because AI will know our wants, needs, and habits just as well as we do. Leaving aside whether that's something we actually want, it's also a lot harder than it sounds, especially on the retail side where systems are notoriously manual and whether you're a shopper or a store associate, figuring out how to search what you're looking for is a much more complicated task than…
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