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A quick mini episode for you: the hidden benefit of writing newsletters. We can quickly become obsessed with open rates, click rates and leads (for good reason), but there are other benefits to writing and sending a newsletter that deserve to be spoken about. Jamie and James dive into one here - gi…
In this episode of Send Better Emails, Jamie and James discuss the importance of targeted email segmentation, emphasising that even small segments can yield high value.  This episode highlights the significance of understanding audience behaviour and crafting personalised messages to enhance engage…
James is officially engaged — and yes, the email marketing puns are already flying. In this episode of Send Better Emails, Jamie and James talk weddings, stag dos, and how being “engaged” takes on a whole new meaning when you’re an email marketer. They also share a big update on Secret Norwich, the…
After a few weeks off (and one memorable flight to Ibiza), Jamie and James are back and this time they’re talking Black Friday. In this episode, they break down how e-commerce brands should approach the biggest sales period of the year (before, during and after) with a focus on smart segmentation, …
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