Digital Transformation in the Arts and Business: Featuring Klaus Derendorf

Since the invention of the computer, technology has disrupted the world and changed the way we communicate, the way we are entertained and the way we do business. The music, film and television industries have moved to the internet as a prime channel of distribution. Brands and organisations have had to adapt to how they engage with their audiences who are better informed and expect to purchase, communicate and get support from brands through the internet and their smartphone.

Klaus Derendorf has worked at the forefront of music, film and television industries with iconic brands such as Universal Music Group, Endemol (The Voice), Warner Music Group, Sony Music Entertainment, Netflix and Amazon. Today he works with cloud based technology servicing the world of online retail.

Klaus shares his thoughts and his experiences in working with music, film/TV and now online business.