00:00:01,860 --> 00:00:03,219
Announcer: This is a Getty
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Podcast.
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[Voices yelling over
sirens, photos snapping.
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Voice over radio says
“All units respond”]
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[Brass music begins]
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George Rodriguez: You could
be somewhere like in East LA
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at a school walkout and then
you come back and in a half
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00:00:26,660 --> 00:00:30,030
an hour, now you’re working
on Hollywood magazines.
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They’re not aware of the
other situation, they’re
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00:00:33,650 --> 00:00:40,890
totally different worlds.
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Jaime Roque: That’s photographer
George Rodriguez, the most
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influential Southern California
photographer you likely
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haven’t heard of until now.
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He is talking about his
experience of shooting Hollywood
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on one role of film and the
Latino experience on the next.
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Hello, my name is Jaime
and welcome to ReCurrent.
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Roque: If you haven’t heard of
George Rodriguez, that’s okay.
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Before this story,
I hadn’t either.
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Now, I want you to imagine
this—I’m at lunch with Idurre
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Alonso, Head of Modern and
Contemporary Art at the Getty.
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We’re talking about
possible topics for
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ReCurrent’s new season.
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In-between bites she asks,
“You know George Rodriguez?”
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My first thought was, “Yeah, I
know a couple George Rodriguez’,
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but probably not the one you
are talking about.” So, I say:
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“No.” Then boom—crash course:
the East LA walkouts, the
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Chicano Moratorium, farmworkers
marching with César Chávez and
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the UFW… then a hard cut to
Hollywood—red carpets, studio
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lots, and faces you might know
and recognize: Michael Jackson,
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N.W.A., Janis Joplin, Jimi
Hendrix, even Marilyn Monroe.
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I was hooked and
I needed to know
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more.
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[Percussion music begins]
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Rodriguez: My name is George
Rodríguez and I was born here in
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LA, actually in South Central.
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Roque: George is born in
1937 and not long after
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that, his dad opens a shoe
repair shop on Skid Row.
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The shop is downstairs and
the family in the back.
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By the late ’40s, around
twelve, George is back
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in South Central LA.
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While attending Fremont
High, George is in
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need of an elective.
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A friend suggests a
photography course because
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he heard it was easy.
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And it turns out, George
loves it and begins putting
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in hours of practice, getting
as much experience as he can.
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Then, one small favor for a
friend changes everything.
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Rodriguez: What happened
exactly was a friend of
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mine that I was in school
with, he needed a ride to
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Hollywood so I gave him a ride.
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I had luckily parked in
front of a photo studio and
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I saw this guy setting up
to take some photographs.
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I went in and talked to him
and that man was Sid Avery.
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Roque: Sid Avery was one of
Hollywood’s go-to photographers
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in the 1950s and ’60s—famous
for candid, off-set portraits
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and photo essays that ran
in magazines that were on
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nearly everyone’s coffee
table across the country.
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Magazines like LIFE,
Look, Collier’s, and The
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Saturday Evening Post.
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His subjects spanned
Audrey Hepburn, James
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Dean, Humphrey Bogart,
Elizabeth Taylor, and more.
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Rodriguez: Coincidentally
he was starting a photo lab
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so, I went and applied to
work and I got a job there
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working in the Hollywood area.
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Roque: Famous Hollywood
names start to stack up
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as the work increases.
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Rodriguez: I guess he liked
me so he would have me assist
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him on shoots he would do.
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And he, like I say, we went
to Lucille Ball’s house
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and I was only about 18
years old and I loved it.
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But then after a while you know
you take it for granted, having
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conversations with Michael
Jackson and Jim Morrison.
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Jimi Hendrix, Janis Joplin,
you know, you don't think
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about it, until later do you
realize how special that is.
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Roque: The origin story’s
set—a kid from South
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Central, trained at Fremont,
hustling in labs and on sets.
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But things are about
to change for him.
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He doesn’t know it yet but the
frame is starting to shift.
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Rodriguez: I remember when
I worked at this law firm
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publishing company, if I knew
things were going on I would
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leave at lunchtime and go to
East LA and shoot the stuff.
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[Trumpet music begins]
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Roque: March of 1968.
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George is now working at the
photo lab at Columbia pictures,
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which publishes celebrity
pics like Frank Sinatra
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and Warren Beatty and movie
premiers like Bye Bye Birdie
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and Breakfast at Tiffany’s.
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But across town, students
from Wilson, Garfield,
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Lincoln, Roosevelt, and
Belmont High Schools walk out.
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[Fast-paced guitar music]
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They are protesting
overcrowded schools, scarce
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resources, and bias against
Mexican American students.
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It became a defining action
of the Chicano Movement—which
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was a civil-rights wave
led by Mexican Americans to
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win better schools, labor
rights, representation, and
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control over their own story.
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Rodriguez: You could be
somewhere like in East LA
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at a school walkout and it’s
immersed in 100 percent Chicano
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Mexican environment and then
you come back and in a half
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an hour, now you’re working
on Hollywood magazines and
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they’re not aware of the other
situation and they really don’t
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care and they don’t get it.
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[Trumpet music]
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Roque: Speaking to George,
something clicks for me:
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culture is made and kept
by the people who show up.
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George did—and saved what
might’ve been forgotten.
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He was there, documenting
the movement, yes, and also
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participating by documenting it.
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Researching this episode,
I poured through the 2018
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monograph “Double Vision”, which
catalogued George’s career.
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I was surprised to find
picture after picture that
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I recognized—from my old
Chicano Studies textbooks.
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Photographs of a requiem
procession for Robert F.
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Kennedy the day after he
died that ran down Brooklyn
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Ave. to East LA College.
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Robert Kennedy was a big
supporter of César Chávez and
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the United Farm Workers, or
UFW, so his death was a big
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deal for Mexican Americans.
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I find photographs of the
Chicano Moratorium—the
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anti–Vietnam War protests
led by Mexican Americans.
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And photographs of the United
Farm Workers organization, in
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Delano, in the Central Valley:
the boycotts, hunger strikes,
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and the UFW’s continuous
organizing alongside César
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Chávez and Dolores Huerta.
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Huerta would go on to say
George’s photos helped bring
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people to the cause, and that
he understood it because he
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was part of the community.
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Rodriguez: Yeah, I realize now
that you know that what I lived
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through is actually history.
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Roque: He took as many shots
as he could out of fear
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that nobody else would.
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And he did so with the
same care, attention,
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and artistry he used when
taking celebrity portraits.
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The originals?
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Many are now at the
Getty Research Institute.
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[Elevator moves and opens.
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Jaime greets someone]
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I’m at the Getty
Research Institute with
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curator Idurre Alonso.
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We’re going through
George Rodríguez’s photos.
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We face 30 boxes full of decades
worth of George’s contact
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sheets, negatives, and images.
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[In background] And then we can
go over all this afterwards…
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You can see the craft
in each of his photos.
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And that’s part of why
these pictures live here—not
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just for what they show,
but how they show it.
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Years on sets taught George to
read light fast, to compose in
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chaos, to wait for the breath
between action and after.
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The same eye that could
flatter a movie star found
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the glow on a hand‑painted
sign in a protest and the
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anger on a marcher’s face.
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He brought studio craft to
the sidewalk—and it shows.
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The frames are beautiful,
human, precise.
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Idurre Alonso: For me, it was
like, everything as a whole.
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I think he just wanted
to document what was
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happening for him.
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Or maybe thinking on the
future, but at the time
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it was just for him.
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Roque: In one photo, white
helmeted police stand over
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a teen protestor beaten
with batons in East LA.
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Another shows a sign that
says, “Roosevelt Chicanos
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Demand Justice.” And in
another, a march led by
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Chicano activists Brown Berets.
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Alonso: Also the depiction of
East LA and Pico Rivera is, this
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is the 60s, this is the 70s.
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And, and even also these
depictions of kids and
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the people in East LA.
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In the case of George Rodriguez,
he’s Mexican American and he’s
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actually the first Chicano
artist to enter the collection.
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Roque: Wow.
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That’s powerful.
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Alonso: Very powerful, yeah.
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Roque: Hearing
“first” lands hard.
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Really?
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the first one?
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And also: finally.
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It’s powerful to stand with
Getty’s first Chicano archive.
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In big institutions, it
can be hard to find your
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own heritage reflected.
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I work here, and even for
me it’s not always obvious
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where my culture fits.
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But I find resonance
in these boxes.
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I ask Idurre why
George’s archive is here.
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Alonso: You would encounter in
this archive something that is
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not usually found in archives.
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So usually when you see
photographs of LA in this
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time period, what you
see is the west side.
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You don’t see the east.
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Two different universes.
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Roque: In the archival boxes,
it isn’t just celebrities
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and protests—there are
records of daily life.
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Kids after school,
storefronts on a Sunday,
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neighbors on the block.
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As George puts it, you’re
photographing the politics,
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sure, but behind the politics,
people live full lives.
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George: The people, you
know, they don’t realize
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that their heroes are just
trying to make a living.
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That’s just like me, you know,
I was taking pictures, some of
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this stuff was very powerful,
and that’s what I… I knew that
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I had to do it because I thought
nobody else was doing it.
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Roque: Culture—images,
stories, memory—is safeguarded
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by people long before an
institution gets involved.
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George’s approach to
documenting and capturing
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his culture and community
is vital and alive today.
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[car driving] I drive to
Santa Ana to meet photographer
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and educator William Camargo
and see the legacy of
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George Rodriguez in action.
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Hey!
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William Camargo: Hey!
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How you doing?
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[chatter fades]
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Camargo: My name
is William Camargo.
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I was born in Santana,
but was raised in Anaheim.
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00:11:03,610 --> 00:11:05,879
My first introduction to
photography was in high school.
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I was just actually trying
to get an easy A, and it just
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turned out that I enjoyed
photography quite a bit.
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Roque: [over chatter] Already,
I hear echoes of Geroge’s
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00:11:15,980 --> 00:11:19,939
story—chancing into a career
in pursuit of an easy A. And
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00:11:19,950 --> 00:11:22,969
there are more similarities:
celebrities by day and
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social movements by night.
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Camargo: I was doing a lot
of music photography too
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00:11:26,470 --> 00:11:30,490
and once in a while I was
stringing for a photo agency.
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Like these red carpets
where I would always get
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these assignments that are
like the premier of this
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movie in the Beverly Hotel
and then the afternoon was
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like a protest in downtown.
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Roque: But William sees George’s
impact in another project.
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00:11:45,060 --> 00:11:47,569
Camargo: The book I’m
finishing right now is probably
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one of the big influences
from George too, right?
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It’s called Origins
in Displacement.
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Roque: It’s a portrait
of Anaheim you don’t
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see on postcards.
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Camargo: A lot of history
was hidden or was not told.
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I never really learned
about it until I was reading
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00:12:03,859 --> 00:12:07,580
all these alternative
newspapers where I first
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00:12:07,580 --> 00:12:08,720
encountered these archives.
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I am just documenting my own
community, right, walking
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around, photographing
friends, photographing
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family, photographing folks
I was just meeting as well.
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You know, people were hitting
me up from Instagram being like,
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“Hey, come to my neighborhood.
Like, I'll show you
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around.”
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[Violin music]
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Roque: And the work
continues—William in Anaheim
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doing work inspired by George.
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And there are now
countless other Chicano
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photographers holding up
their corners of the city.
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Photographers like Chito,
Banda, Frankie Orozco, Suitcase
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Joe, and Estevan Oriol.
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We’re in safe hands.
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Our culture, our community,
is being recorded by this new
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generation of photographers.
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In the next few months, George
is preparing to move out of
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his downtown studio space,
where he’s been for 25 years.
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This is one reason
why his archive is
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moving to the GRI now.
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But even as George prepares
to hang up his camera,
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his work isn’t vanishing.
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It’s multiplying.
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And this is what makes him one
of the most influential Southern
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California photographers,
even if this is the first
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you’re hearing of his story.
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[Alonso in the background] I
set up things so that we can…
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[over background chatter]
Back at Getty, Idurre and
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I return to the boxes of
George’s photographs—thinking
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about how images move through
hands, families, and time.
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They’re being catalogued not so
that they can be sealed off, but
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so that they can be findable.
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And if we do this right,
they’re returnable—pop-ups
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in schools and rec centers,
library showings, neighborhood
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talks, and digitized sets
people can search—ways to
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access their own history,
their photos, their culture,
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their part of LA’s story.
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Preservation is step one.
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Circulation is step two.
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Inspiring the next
generation is three.
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Alonso: The photography
department is putting
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together a show on Chicano
photographers and George
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is gonna be part of it.
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So, in my opinion, I would like
to see these photos going back
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to East LA, or South LA in many
cases, because there’s a lot of
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photographs of the kids in South
LA at different high schools.
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And how can you work with the
kids today and show them these
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photographs and what happened
and make them think about the
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history of what is happening
now or the usage of images
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today because I think they’re
very powerful and even though
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they’re like 60 years old,
they’re still very relevant
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today because many of these
issues were never resolved.
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[Quick guitar music]
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Roque: Knowing that
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Getty is preserving George
Rodríguez’s archive—Getty’s
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first Chicano archive—means
images of people who
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look like my family now
live in Getty’s archives.
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And George’s photographs
belong here not only because
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of what they catalogue
but because of how they’re
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built—light, line, timing—and
made from inside the community.
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He didn’t parachute
in; he belonged.
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He knew how to read the
noon sun, how to snap a
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crowded scene so that it
reads clear and human, and
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how to wait for the breath
between chant and silence.
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And he knew how to see
people—leaders, workers, kids
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after school—as neighbors first.
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That’s the human care
you feel in each frame.
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Writing this episode,
I kept turning to the
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sun-faded photo of my dad
that I keep on my desk.
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He’s on a break while
working the fields of the
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Central Valley—no credit
line, no caption, just him
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drinking water, looking
straight into the camera.
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That picture is a
treasure in my family.
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It reminds us of the sacrifices
made for a better life.
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But artistically, I can admit it
leaves something to be desired.
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That’s one reason I’ve been so
drawn to George’s story: because
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of how he brought studio chops
to the street—and the farm.
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That craft is the
difference between a
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snapshot and a photograph
that enters the record.
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But history isn’t an either/or.
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These images have different
homes and are equally necessary.
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My dad’s picture is our
private record—family
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memory, inherited meaning.
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George’s pictures are a
record the public can see—in
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Los Angeles and beyond—so
other Chicanos can search,
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learn, and recognize
themselves and their heritage.
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One keeps a family; the other
helps keep a people visible.
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When I ask George about
his legacy, he admits
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it’s hard to grasp.
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He says it’s only later
that you realize you
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did something special.
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Rodriguez: You know, if I can
do it because my beginnings
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are very, very minimal.
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I mean, like I say, we
lived on Skid Row and I was
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raised in South Central.
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If I can do it,
anyone can do it.
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Don’t let anybody tell
you that you can’t do it.
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Because they did tell
me I couldn’t do it.
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You don't want to listen to
those people because they don’t
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know you—you might be special.
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[Music fades out]
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Roque: Recurrent is
written and produced by
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me, Jaime, with creative
support from Zoe Goldman.
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Our executive producer
is Christopher Sprinkle.
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To see the photos, head
to getty dot edu slash
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podcast slash recurrent
for some of my favorites.
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The museum has 41 of
George Rodriguez’s images
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digitized and viewable.
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There’s a link in the show
notes, and for transcripts,
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images, and additional
resources, visit getty dot edu
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slash podcast slash recurrent.