Navigating authentic sustainability programmes with Caroline Mason

0:04:25 - Discussion of changing mood of businesses thinking about sustainability

0:10:40 - Example given of complexity in supply chains using deforestation

0:17:12 - Discussion of greenwashing fears from companies investing in sustainability 

0:23:16 - Discussion of what could prevent confidence in sustainability programs

0:27:31 - Importance of authenticity and transparency in sustainability claims

0:32:46 - Emphasis on importance of collaboration at all levels

0:36:15 - Bringing discussion to importance of culture and people within workplaces

0:39:41 - Final discussion on examples that have made big impacts

The Bees' Knees Comms-Cast is brought to you by Pinstone, a B Corp award-winning PR and marketing agency specialising in food, farming and the environment. Speak to us if you want to engage your audience authentically on your sustainability story. www.pinstone.co.uk