INFORMAZIONI SU QUESTO EPISODIO
Watching competitors is smart. Letting every campaign, product launch or viral post derail your marketing strategy is not.
In this episode, Brian and Laura unpack the difference between competitive awareness and competitive obsession. They explore why leadership pressure can push marketing teams into reactive decisions and how constant monitoring can create more noise than insight. Most importantly, they make the case for listening to customers and staying focused on the value only your brand can deliver.
Inglese
Stati Uniti
TRASCRIZIONE 🔗
Are you the producer of this podcast?
Add a podcast transcript
Need Audio-to-Text?
Transcribe with Listen411 in Just 60 Seconds
CERCA TRA GLI EPISODI PASSATI
Cerca gli episodi passati di Prose + Comms: Engagement, Unplugged.
ALTRI EPISODI IN QUESTO PODCAST
Return to office is back in the spotlight, but for marketing teams, the real question is bigger than where people sit. It’s about trust, creativity, collaboration, and whether great work actually depends on being in the same room.
In this episode of Prose + Comms: Engagement, Unplugged, Brian Rowle…
Marketing loves a good buzzword. But somewhere between “omnichannel,” “synergy,” and “authentic storytelling,” the words we use to sound strategic can start to lose all meaning.
In this episode of Prose + Comms: Engagement, Unplugged, Brian and Laura share their Marketing Jargon Hall of Shame nomin…
Brands want to be liked, but being liked does not always mean being remembered. On this episode of Prose + Comms: Engagement, Unplugged, Brian and Laura unpack the tension between distinctiveness and likability, and why the strongest brands know how to balance both.
From Tiffany blue and the Intel …
Rebrands have a way of looking simple from the outside, but inside the business, they touch everything. This episode digs into what it really takes to get it right.
Laura and Brian sit down with Sarah Moss, who has led multiple global rebrands, to unpack the strategy and instincts behind a successf…
Every brand says it cares about customer experience, but customers remember what actually happens, not what the campaign promised. This episode of Prose + Comms: Engagement, Unplugged explores why customer centricity is harder to achieve than most companies think.
Brian Rowley and Laura Smith are j…
Dichiarazione di non responsabilità: Il podcast e la grafica incorporati in questa pagina provengono da BrightSign, che è di proprietà del suo proprietario e non è affiliato o approvato da Listen Notes, Inc.
MODIFICA
Grazie, ci hai aiutato a mantenere aggiornato il database dei podcast.
