INFORMAZIONI SU QUESTO EPISODIO
Sakshi Sureka is a marketing professional, LinkedIn creator, and Paid Social Specialist at WPP Media. Originally from Kolkata, India, she moved to the UK to study Marketing after changing direction from science and economics. Along the way, she navigated the challenges of building a career as an international student while documenting her journey online. She shares practical insights on personal branding, content creation, marketing, and career growth with a LinkedIn community of more than 15,000 people.
In this episode, Sakshi shares how moving from India to the UK changed her life, why building a personal brand on LinkedIn became one of her biggest career advantages, and what she learned while trying to break into the marketing industry during one of the toughest job markets for graduates. We also explore LinkedIn growth, storytelling, networking, content creation, and practical ways to stay consistent, build genuine relationships, and create career opportunities through authentic personal branding.
Connect with Pete:
https://www.linkedin.com/in/petersena/
https://petesena.substack.com/
https://www.petesena.com/
Timestamps:
00:00 - Why everyone is afraid of AI
01:11 - Meet Pete Sena
01:31 - Learning to code as a kid
03:10 - Wanting a creative career
03:41 - Starting a business at 19
04:19 - Business advice after 20 years
06:44 - Finding your own ikigai
07:08 - Why showing up every day matters
08:36 - Thinking like a futurist
10:35 - Pete's vision for the future of AI
12:17 - AI agents and personalized assistants
15:45 - The opportunities and risks of AI
17:04 - How Pete keeps up with everything
18:59 - Curiosity, innovation and lifelong learning
20:30 - The importance of mindset
21:51 - Building multiple businesses
23:42 - Helping companies adopt AI
26:30 - Is it too late to start with AI
29:07 - Should you be afraid of AI
30:52 - A quote everyone should remember
31:10 - Why Pete paused podcasting
32:43 - Pete's dream podcast guests
34:02 - Lessons from top entrepreneurs
36:15 - Life outside of work
37:39 - Pete's meditation routine
40:13 - Books that shaped Pete's thinking
41:51 - Writing his first book
42:58 - Where to find Pete
43:48 - Final thoughts
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