INFORMAZIONI SU QUESTO EPISODIO
*This episode of Ponderings from the Perch is brought to you by curioninsights.com. When your brand needs answers and not opinions, you need the smart team at Curion.*
Most B2B brand teams don't have a market research insights problem; they have a wrong-question problem.
On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney sits down with Christopher Brace, founder and CEO of Story Legacy, a qualitative research partner built around uncovering the emotional territory behind customer insights that get extracted from surveys, focus groups, and research panels but rarely explain why anyone actually buys.
A brand can run a flawless market research insights process and still spend years quietly sliding toward the same shelf as everyone else. Industry data already places a significant share of grocery categories within two signs of stagnation, and that share is only projected to grow. By the time it does, the difference between a trusted name and whatever's cheapest that day will have already disappeared.
"A brand sliding into stagnation doesn't happen overnight," Brace explains. "But what does happen is one unfixed business challenge after another."
A wrong assumption about why people buy can quietly drain a budget for years before anyone catches it. It just resurfaces on someone's desk next fiscal year, dressed up in different language, waiting to be mistaken for a new problem.
Music written and performed by Leighton Cordell.
Sponsors:
Ever feel like your marketing plan is just... meh? You've got the pieces, but are they really working together?
We often find that even when companies are doing the right things, they may not be doing them in the right order. The results are, well, no results. Curious how you can effectively evaluate your marketing efforts? Want clarity on your next best strategic move?
Take our Marketing Assessment Quiz and in just minutes, discover exactly where you stand – and where you could be going.
Click here and take the quiz today and don’t leave success to chance.
Ever feel like your company is sitting on a goldmine of opportunities, but they keep slipping away?
Most companies already have their next big win hiding in their database. Little Bird Marketing's Revenue Sprint is a proven system that works backward from your revenue goals to create a focused plan for building a sales pipeline and predictable growth.
No massive budget required—just strategic execution that delivers measurable results.
Ready to turn missed opportunities into new wins? Click here and build a predictable pipeline for sustainable growth.
