How to Win at Developer Marketing – with Meg Scarborough

In this episode of plugin.fm, Meg Scarborough, founder of content agency Megawatt (now acquired by LaunchSquad), shares why traditional marketing tactics fall flat with technical audiences. She unpacks the nuances of developer psychology, explains why trust and proof beat flashy claims every time, and breaks down how non-technical marketers can still create content that speaks to makers.

Whether you're a software maker selling to fellow developers or a marketer learning the ropes of technical content, Meg offers practical advice on how to communicate with clarity, authenticity, and relevance. Learn how to structure your content strategy, segment your email lists, avoid community backlash, and build marketing assets developers actually value — from documentation to deep-dive tutorials.

If you’re targeting technical users and want your product to stand out (without sounding like a walking ad), this episode is for you.

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