Collision 2023 – Authenticity Is More Important Than AI

When it comes to event planning - don’t make the mistake of going at it alone.  Why would you spend 100% and get 100% returns, when you could spend 50% and get 200% returns? Everyone is striving to be unique while cutting costs, and the stress of delivering is real. 🤯 But it doesn’t have to be that…

Today, let’s dig in and explore additional dimensions of co-selling and what we believe to be the most important job to be done by partner teams, namely, driving co-sell orchestration. We’ll start with an overview of the different co-sell motions, each of which is unique.  Then, we’ll look at the t…

Scrolling through LinkedIn, it's hard not to see Gong and its well-positioned brand.  What I saw this time though had a bit of a twist: Gong’s “Partner Month.” I immediately thought to myself: “Well, that’s interesting… a whole month? Just for partners? Heck yeah!” To find out more, I spoke wi…

If trust is the economy of partnerships, referrals are the currency. What is the point of building trust if it never results in a business outcome 🤷‍♀️? That business outcome should be revenue. Sourced revenue is just another way of saying a referral that resulted in a sale. While referral programs…