INFORMAZIONI SU QUESTO EPISODIO
Migrating your store to Shopify can tank your organic traffic if you're not careful. In this episode, Leighton Taylor and Patrick Rice walk through the exact pre- and post-launch checklist that protects your SEO, ad tracking, and conversion rate when making the switch.
Links Mentioned
- Microsoft Clarity (free heatmaps & session recordings): https://clarity.microsoft.com
- LambdaTest (cross-browser & device testing): https://www.lambdatest.com
- Screaming Frog SEO Spider: https://www.screamingfrog.co.uk/seo-spider/
- Matrixify (Shopify data import/export): https://apps.shopify.com/excelify
- SEMrush: https://www.semrush.com
- Patrick's Post-Launch SEO & Ads Checklist: https://docs.google.com/spreadsheets/d/1yVGNMzXcDhBkHCDsX05dqO7tmEqd8XHPT6fP3ecx-b4/edit?usp=sharing
Chapters
- 0:00 Intro
- 2:48 Why Merchants Move to Shopify
- 3:41 Shopify's Analytics & AI Advantages
- 6:09 How Migrations Go Wrong: SEO
- 8:02 Pre-Launch SEO Checklist
- 10:06 Ad Tracking & Conversion Setup
- 12:35 Using Microsoft Clarity
- 13:54 Redesign & Modernize Your UX
- 14:51 Dev Mistakes to Avoid
- 16:51 Keep Your Content During Migration
- 18:07 Testing Checkout & Fulfillment
- 19:53 Cross-Device & Browser Testing
- 24:31 The Three Migration Phases
- 25:49 Pre-Launch Design & UX Planning
- 27:58 Pre-Launch SEO Crawl
- 30:21 Blog on a Subdomain: SEO Impact
- 32:49 Post-Launch Day-One Checklist
- 37:23 Protecting Your Google Merchant Center Data
- 39:08 Monitoring Revenue After Launch
- 41:40 Importing Products & Customer Data
- 44:29 Wrapping Up & How to Get Help
Book a Call
- Book a Call with Patrick: https://calendly.com/patrickriceco/strategy-call
- Book a Call with Leighton: https://cal.com/leightontaylor/discovery-call?utm_source=podcast
Work With Us
- Work with Patrick (SEO and Google Ads): https://patrickriceco.com/
- Work with Leighton (Shopify Store Builds, Migrations, & Ongoing Support): https://envision.io
You may notice that our content sometimes includes affiliate links or sponsored content. We may receive compensation for this type of content, which supports the work we do at no cost to you.
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