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Your mom said it once. "It's not what you say, but how you say it." That line sticks with me more than most. Most people never stop to ask what their words are doing. This episode covers the real cost of bad communication. Not the big scandal kind. The everyday kind: emails, posts, conversations.…
Most people think book marketing starts the day the book comes out. It does not, and that mistake can cost you months of wasted effort. I got to sit down with someone who has helped launch over 5,000 bestselling authors, and he broke down exactly when marketing should start, and why the timing matt…
Last Friday I was at ConnectFest, an amazing annual event put on by Sheryl Powers, when something happened that stopped me in my tracks. A gentleman (Jack Kearney) on the panel pulled out my own books in front of the whole room and told everyone, "If you want to learn this stuff, go read these." I …
I got to reconnect with an old friend for this one. Robert Plank and I met back in 2008, at a marketing event in Phoenix. We lost touch for years. Then we found our way back to each other, and this conversation reminded me why that matters. This one goes deep on what actually happens after you hi…
We are creatures of habit. Same drive, same desk, same routine, day after day. I noticed my own thinking had gone flat lately. The ideas were not showing up like they used to. That rut is comfortable, and that is the trap. This episode came out of one small choice. I recently joined a group of pe…
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