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We spoke with our friend Gini Dietrich of Arment Dietrich about using the PESO model for integrating public relations and digital marketing. Read Gini's blog at spinsucks.org
Scott Baradell chats with Bill Swift of Brierley+Partners about the history of loyalty programs and how they are evolving today. Learn more about Brierley+Partners at www.brierley.com Learn more about Idea Grove at www.ideagrove.com The origins of Brierley+Partners 02:12 Long-standing customer re…
Scott Baradell of Idea Grove talks to the Erik Huddleston, CEO of Trendkite. TrendKite revolutionizes how the world's biggest brands and media companies generate, amplify, and measure the impact of their earned media.
This MarTech Talk features David Barron the Go-to-Market lead for HubSpot Service Hub. We'll cover these topics: What is Service Hug Flywheel vs Funnel The evolution of HubSpot Applying HubSpot to marketing, sales and service Knowledge Base Key Features of Service Hub How can a HubSpot user get…
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