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Can a marketing department create fandom, or can it only recognize, enable, and occasionally ruin it? In this episode, Matthew and Chris examine the thin line between a repeat customer and a genuine fan, from Mountain Dew loyalty and learning Klingon to Lego, Formula 1, Poppi, and shows revived by …
e want small businesses to succeed. We jump into the everyday challenges that small businesses face when it comes to marketing strategy, exploring where entrepreneurs should focus their limited time, money, and energy—and what they can afford to skip. The episode kicks off with a rundown of the lat…
If you're still white-knuckling your Google ranking while ChatGPT quietly decides which brands get mentioned — and which get ghosted — you're already playing yesterday's game. This week on Marketing, Machines & Mischief, Matthew and Chris break down what it actually takes to get cited by ChatGP…
On today’s episode, Matthew & Chris tumble down the wild and wacky rabbit hole of Big Pharma’s prescription drug TV advertising—where anime secret agents fight nausea, Broadway musical numbers break out over diabetes meds, and even the ball dog steals the commercial. The duo also unpacks some o…
t’s high time we get into the future of marketing to children in an era shaped by AI and digital connectivity. We tackle everything from international legislation—like France’s recent ban on social media for kids under 15—to the ever-evolving patchwork of US regulations, and the ingenious ways adve…
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