Beverage Superstars, Part 2: From Snoop Dogg’s Tonic to Women-led Startups: 6 candid founder stories, 1 mega episode!

Welcome to Episode 9 of The Luxury Meets..Podcast…Beverage Superstars, Part 2!


It’s Official — Everyone’s stopped drinking alcohol, right?  Or did they?
In today’s mega podcast — with 6 founder interviews! — host Jed Wexler discusses the multibillion dollar THC-beverage phenomenon (projected to be $117B worldwide by 2032) with the man behind Snoop Dogg’s and Wayne Coyne of The Flaming Lips’ beverage brands, 3 women drink brand founders, the top retailer in the space — as well as a new alcohol brand born and bred in NYC!  

…….And our first ever RECIPE DEMO (Go to 2:32:41)

Hear from our guests:

Interview #1: Literally Everything You Ever Wanted to Know About THC-Infused Bevs (Go to 5:20)
Diana Eberlein: Chair, Coalition for Adult Beverage Alternatives, & Chief External Affairs Officer, Vertosa. Diana might know more than anyone about the rapidly exploding THC beverage market, its key players, top trends, and the regulatory landscape

Interview #2: From Grassroots to the Big Time: A Woman-Led Beverage Brand Takes Flight (Go to 39:00)
Kaitlin Murphy, Co-Founder, Anytime Seltzer.  Kaitlin Murphy of Anytime Seltzer shares her keys to growing and promoting a fast-growing indie brand while not racing towards an exit

Interview 3: “To Celebrity or Not To Celebrity?: That’s the (Beverage) Question (Go to 1:14:13) 
Evan Eneman, Co-Founder & CEO Iconic Tonics and Founder & CEO, Harmony Craft Beverages. A fireside chat with the man behind Snoop Dogg’s and Wayne Coyne of Flaming Lips’ THC beverage brands, Evan Eneman

Interview #4: Innovative Food Scientist Launches a Category Sensation (Go to 2:07:08) Breanna Neff, Founder & Chief Food Scientist of Brelixi Interview 4 features Breanna Neff, Founder & Chief Food Scientist of Brelixi who back in 2023 just may have created the portable on-the-go drink mix and “functional mocktail” trend that everyone is talking about right now…

A SHORT RECIPE DEMO! (Go to 2:32:41) And a short and extremely delicious functional beverage recipe demo with Brelixi’s Breanna Neff!

Interview #5: The (Retail) Godfather Speaks (Go to 2:37:25)
Jon Halper, Owner/CEO, Top Ten Liquors Adult beverage retail visionary Jon Halper, Owner & CEO of Top Ten Liquors joins the conversation!

With 15 locations in and around Minneapolis, Minnesota, Top Ten Liquors sells beer, wine, alcohol, and THC-beverages. Jon might also unofficially be known as the Godfather of THC-infused beverages at retail.

Interview #6: “You Talkin’ to Me?” Mother’s Milk: A New York Alcohol (Brand) Story (Go to 3:08:57)
Jennifer Roman-Matito and Kristie Kish, Co-Founders, Mother’s Milk People still like to “drink” right?

These next two female founders — and native New Yorkers — wrote the book on how to roll out a beverage brand locally first (and shared a few of their super secret places to go in NYC).

Thanks to Our Incredible Sponsors:

A very special thank you to these amazing founder-led brands — click the links below for a great discount code for each too:

Happi Happi is an all-natural hemp-derived THC-infused seltzer brand with stunningly good...