INFORMAZIONI SU QUESTO EPISODIO
Trust is the real currency of email marketing, and most people try to earn it the hard way. In this episode, Igor lays out a simpler path: showing your audience you already understand their struggle before you ever ask them for anything. He explains why the marketers who win are usually the ones building lists of people just like themselves, why a shared experience creates instant connection, and why he's willing to tell unflattering stories about his own family to build it. Plus, the counterintuitive answer to what you should actually be mailing your list about.
Inglese
Stati Uniti
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CERCA TRA GLI EPISODI PASSATI
Cerca gli episodi passati di List Building Lifestyle With Igor Kheifets.
ALTRI EPISODI IN QUESTO PODCAST
You'd expect paying for traffic to get you real people. But more and more of the clicks you pay for never came from a human being at all. In this episode, Igor shares his experience running ads on Reddit and Quora, where he paid up to seven dollars a click for traffic that was almost entirely bots.…
Does adding an image or a logo to your emails actually move the needle? In this episode, Igor pours cold water on one of email marketing's most persistent assumptions. Logos and images, he argues, don't build credibility and don't improve your deliverability — relevance does. He unpacks why the bes…
Great email copy starts with one question: what is your prospect thinking about when nobody's selling them anything? In this episode, Igor shares a mental exercise for getting inside your ideal customer's head, the biggest unspoken suspicion in the online business world, and why addressing it head-…
Most marketers think the way to reach more people is to make their claims as broad as possible. Cast a wide net, catch more fish. But in marketing, the opposite is true. In this episode, Igor explains why the best marketers target one type of person with one specific problem, how to turn a single l…
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