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Several weeks ago, I was listening to an episode of Freakonomics Radio about specialization, and particularly about the long snappers in professional and collegiate football. Pennsylvania lawyer and NFL agent for long snappers Kevin Gold was interviewed as a part of that episode, and I knew that I had to have him as a guest on Lawyerpreneur.

On Episode 57 of Lawyerpreneur, Kevin Gold and I continue the recent trend on this show of discussing niche markets by talking about how he became an NFL agent for long snappers and how he has developed that alongside his law practice. We discuss the ways in which being an effective agent and business manager for his NFL clients arise from the same marketing, branding, and business practices that have enabled him to have a successful law practice.

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