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This week I'm going to be talking about how you can plan a month's worth of content in one hour, and I'm going to be breaking it down and giving you a step-by-step guide that will help you get your content sorted this summer.
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Step one, pick your content pillars.
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This should take around 10 minutes.
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Content pillars are three to five themes you talk about regularly that support your business and connect with your audience.
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For a children's activity business, your pillars could be behind the scenes, so setting up your sessions, prepping crafts, class day fun, educational value, so children development, sensory play benefits, tips for parents, testimonials and feedback, what's on class promotions, and real life as a mum in business.
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Stick to your three to five content themes every month, and it keeps you focused and makes your content creation a lot faster.
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Step number two is the brain dump.
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This is this should take about 10 minutes where you brain dump all of your ideas.
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Now you know your content pillars.
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Set a timer and write down as many post ideas as you can under each one.
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Don't overthink it, just jot down anything that comes to mind.
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Aim for at least three to four ideas per content pillar.
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For example, for your content pillar educational value.
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You might have something like three benefits of messy play that might surprise you.
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How tummy time links to baby yoga.
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Why mark making is more than just drawing.
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Boom.
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That's your next week's worth of content right there.
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Step number three, plot them on the calendar.
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This should take you around 15 minutes.
00:02:03.319 --> 00:02:10.840
Now grab a blank calendar or open up your content planner and drop those ideas into specific days.
00:02:11.159 --> 00:02:36.199
You could do this using Canva and having a calendar in Canva and plotting all the dates on, or you could even go straight to your scheduling tool, say Meta Business Suite or whatever tool that you use, and actually plotting these ideas as drafts straight into your scheduling tool, allowing you to have everything planned out, a visual so you can see what's happening on what day.
00:02:36.359 --> 00:02:41.799
If you're struggling and you're not sure what to do, you could have themes for your days.
00:02:41.879 --> 00:02:54.439
So you could have Mondays could be tips or myth busting, Wednesdays could be behind the scenes, Fridays could be fun, reels or a personal story, Sundays could be to promote your classes.
00:02:54.680 --> 00:03:05.639
You can also build in reminders for key dates like term starts, booking windows, school holidays, theme of the week, when there's special events happening.
00:03:05.799 --> 00:03:12.359
This will soon fill your calendar up and you can then move on to creating the content.
00:03:12.519 --> 00:03:16.039
Step number four is to reuse and repurpose.
00:03:16.199 --> 00:03:18.759
This hopefully should take around 10 minutes.
00:03:18.919 --> 00:03:24.120
So one post can easily become three different pieces of content.
00:03:24.439 --> 00:03:29.159
So turn your written tip into a talking to camera reel.
00:03:29.319 --> 00:03:33.799
Turn your testimonial into a graphic or a story.
00:03:34.120 --> 00:03:38.519
Use a popular post as a theme for your next email.
00:03:38.680 --> 00:03:46.759
Your audience needs to hear your message more than once, and repurposing helps you stay consistent without burning out.
00:03:47.079 --> 00:03:59.719
Honestly, you think you post something and everybody sees it, and the chances are there's only a small amount of your audience have actually seen your post, so don't be afraid to share it more than once.
00:03:59.960 --> 00:04:07.560
I have even used the same post and information, and each day just changed up the way that I deliver the message.
00:04:07.719 --> 00:04:17.079
So if you had three benefits of tummy time, you could have it as a reel with um like a b-roll reel with the writing over the top.
00:04:17.240 --> 00:04:20.680
You could then change it into a carousel and put more information into it.
00:04:20.840 --> 00:04:29.079
You could then just have it as a post with a graphic on saying the three benefits of tummy time, and then you explain it into captions.
00:04:29.399 --> 00:04:35.240
You could then do a reel where you're talking to the camera and explaining the three benefits of tummy time.
00:04:35.480 --> 00:04:40.199
So that's like four or five different pieces of content just from one idea.
00:04:40.759 --> 00:04:43.399
Step number five is to batch your graphics.
00:04:43.560 --> 00:04:45.879
Again, this should take you about 15 minutes.
00:04:46.040 --> 00:04:49.399
So now you know what you're going to create and going to post.
00:04:49.560 --> 00:04:52.759
Open up Canva, create all your graphics in one go.
00:04:52.920 --> 00:05:00.759
If you've got a go-to template with your colours and logos already set up, this type this part will just fly by.
00:05:01.079 --> 00:05:13.000
Top tip save these posts in draft inside your Instagram directly or a pre-scheduling tool, like I've mentioned earlier, like Meta Business Suite or Metrical.
00:05:13.480 --> 00:05:17.480
That way your content is ready to go even when you're really busy.
00:05:17.719 --> 00:05:24.519
So when you've got spare pockets of time through the holidays, batch everything into separate sections.
00:05:24.920 --> 00:05:31.399
This is how I manage to create content and schedule posts for multiple businesses.
00:05:31.639 --> 00:05:34.600
You need to just batch things and do it in one go.
00:05:34.839 --> 00:05:48.439
I can't tell you how much time you save by batching your tasks rather than posting, creating a post, spending the time to think of an idea, creating the caption, creating the graphic, and just posting once.
00:05:48.759 --> 00:06:05.959
If you use that idea, like I've explained, think of three or four different ways to create it, then go in and create all your graphics, then just go in and schedule them all out or plan them all in as a draft, and then when you've got time, go in and write your captions and have that as a set amount of time.
00:06:06.279 --> 00:06:16.680
This becomes a very easy task to do, and you will find you've got content scheduled throughout the summer, and you can just enjoy the holidays with your little ones.
00:06:17.000 --> 00:06:23.319
Social media and content creation doesn't need to take up all of your time and all of your energy.
00:06:23.560 --> 00:06:32.199
You just need to be smart and have a system in place so that you can back your time and actually get some time off and enjoy the summer.
00:00:12.120 --> 00:00:24.920
This week I'm going to be talking about how you can plan a month's worth of content in one hour, and I'm going to be breaking it down and giving you a step-by-step guide that will help you get your content sorted this summer.
00:00:25.079 --> 00:00:27.240
Step one, pick your content pillars.
00:00:27.320 --> 00:00:29.000
This should take around 10 minutes.
00:00:29.240 --> 00:00:36.039
Content pillars are three to five themes you talk about regularly that support your business and connect with your audience.
00:00:36.200 --> 00:01:00.760
For a children's activity business, your pillars could be behind the scenes, so setting up your sessions, prepping crafts, class day fun, educational value, so children development, sensory play benefits, tips for parents, testimonials and feedback, what's on class promotions, and real life as a mum in business.
00:01:01.000 --> 00:01:10.359
Stick to your three to five content themes every month, and it keeps you focused and makes your content creation a lot faster.
00:01:10.599 --> 00:01:13.159
Step number two is the brain dump.
00:01:13.319 --> 00:01:18.119
This is this should take about 10 minutes where you brain dump all of your ideas.
00:01:18.280 --> 00:01:20.199
Now you know your content pillars.
00:01:20.439 --> 00:01:27.000
Set a timer and write down as many post ideas as you can under each one.
00:01:27.239 --> 00:01:31.079
Don't overthink it, just jot down anything that comes to mind.
00:01:31.319 --> 00:01:36.119
Aim for at least three to four ideas per content pillar.
00:01:36.280 --> 00:01:40.280
For example, for your content pillar educational value.
00:01:40.439 --> 00:01:45.560
You might have something like three benefits of messy play that might surprise you.
00:01:45.799 --> 00:01:48.759
How tummy time links to baby yoga.
00:01:49.000 --> 00:01:52.759
Why mark making is more than just drawing.
00:01:53.079 --> 00:01:53.560
Boom.
00:01:53.799 --> 00:01:57.159
That's your next week's worth of content right there.
00:01:57.719 --> 00:02:00.280
Step number three, plot them on the calendar.
00:02:00.439 --> 00:02:03.079
This should take you around 15 minutes.
00:02:03.319 --> 00:02:10.840
Now grab a blank calendar or open up your content planner and drop those ideas into specific days.
00:02:11.159 --> 00:02:36.199
You could do this using Canva and having a calendar in Canva and plotting all the dates on, or you could even go straight to your scheduling tool, say Meta Business Suite or whatever tool that you use, and actually plotting these ideas as drafts straight into your scheduling tool, allowing you to have everything planned out, a visual so you can see what's happening on what day.
00:02:36.359 --> 00:02:41.799
If you're struggling and you're not sure what to do, you could have themes for your days.
00:02:41.879 --> 00:02:54.439
So you could have Mondays could be tips or myth busting, Wednesdays could be behind the scenes, Fridays could be fun, reels or a personal story, Sundays could be to promote your classes.
00:02:54.680 --> 00:03:05.639
You can also build in reminders for key dates like term starts, booking windows, school holidays, theme of the week, when there's special events happening.
00:03:05.799 --> 00:03:12.359
This will soon fill your calendar up and you can then move on to creating the content.
00:03:12.519 --> 00:03:16.039
Step number four is to reuse and repurpose.
00:03:16.199 --> 00:03:18.759
This hopefully should take around 10 minutes.
00:03:18.919 --> 00:03:24.120
So one post can easily become three different pieces of content.
00:03:24.439 --> 00:03:29.159
So turn your written tip into a talking to camera reel.
00:03:29.319 --> 00:03:33.799
Turn your testimonial into a graphic or a story.
00:03:34.120 --> 00:03:38.519
Use a popular post as a theme for your next email.
00:03:38.680 --> 00:03:46.759
Your audience needs to hear your message more than once, and repurposing helps you stay consistent without burning out.
00:03:47.079 --> 00:03:59.719
Honestly, you think you post something and everybody sees it, and the chances are there's only a small amount of your audience have actually seen your post, so don't be afraid to share it more than once.
00:03:59.960 --> 00:04:07.560
I have even used the same post and information, and each day just changed up the way that I deliver the message.
00:04:07.719 --> 00:04:17.079
So if you had three benefits of tummy time, you could have it as a reel with um like a b-roll reel with the writing over the top.
00:04:17.240 --> 00:04:20.680
You could then change it into a carousel and put more information into it.
00:04:20.840 --> 00:04:29.079
You could then just have it as a post with a graphic on saying the three benefits of tummy time, and then you explain it into captions.
00:04:29.399 --> 00:04:35.240
You could then do a reel where you're talking to the camera and explaining the three benefits of tummy time.
00:04:35.480 --> 00:04:40.199
So that's like four or five different pieces of content just from one idea.
00:04:40.759 --> 00:04:43.399
Step number five is to batch your graphics.
00:04:43.560 --> 00:04:45.879
Again, this should take you about 15 minutes.
00:04:46.040 --> 00:04:49.399
So now you know what you're going to create and going to post.
00:04:49.560 --> 00:04:52.759
Open up Canva, create all your graphics in one go.
00:04:52.920 --> 00:05:00.759
If you've got a go-to template with your colours and logos already set up, this type this part will just fly by.
00:05:01.079 --> 00:05:13.000
Top tip save these posts in draft inside your Instagram directly or a pre-scheduling tool, like I've mentioned earlier, like Meta Business Suite or Metrical.
00:05:13.480 --> 00:05:17.480
That way your content is ready to go even when you're really busy.
00:05:17.719 --> 00:05:24.519
So when you've got spare pockets of time through the holidays, batch everything into separate sections.
00:05:24.920 --> 00:05:31.399
This is how I manage to create content and schedule posts for multiple businesses.
00:05:31.639 --> 00:05:34.600
You need to just batch things and do it in one go.
00:05:34.839 --> 00:05:48.439
I can't tell you how much time you save by batching your tasks rather than posting, creating a post, spending the time to think of an idea, creating the caption, creating the graphic, and just posting once.
00:05:48.759 --> 00:06:05.959
If you use that idea, like I've explained, think of three or four different ways to create it, then go in and create all your graphics, then just go in and schedule them all out or plan them all in as a draft, and then when you've got time, go in and write your captions and have that as a set amount of time.
00:06:06.279 --> 00:06:16.680
This becomes a very easy task to do, and you will find you've got content scheduled throughout the summer, and you can just enjoy the holidays with your little ones.
00:06:17.000 --> 00:06:23.319
Social media and content creation doesn't need to take up all of your time and all of your energy.
00:06:23.560 --> 00:06:32.199
You just need to be smart and have a system in place so that you can back your time and actually get some time off and enjoy the summer.
