WEBVTT
00:00:12.200 --> 00:00:21.480
This week I'm going to be diving in a little deeper with lead magnets and how to create them to find your ideal customer and build trust.
00:00:21.719 --> 00:00:28.920
Now, if you've caught up on last week's episode, you'll know exactly what a lead magnet is and what a funnel is, and you have probably seen them.
00:00:29.000 --> 00:00:43.160
If you've spent some time online recently on your socials, you may have seen people promising things for free, but then when you actually go to download the freebie or take the free quiz, it's not free after all.
00:00:43.399 --> 00:00:48.600
Maybe something like take this free quiz and lose weight or download this free checklist.
00:00:48.679 --> 00:00:56.600
But when you actually get into it, you provide the email address, and then the part that should be free isn't actually free.
00:00:56.760 --> 00:01:01.880
The results and the answers or the actual resource is locked behind a paywall.
00:01:02.120 --> 00:01:06.760
Not only does this feel frustrating as a user, it also damages your trust.
00:01:06.840 --> 00:01:10.519
And as a children's activity providers, trust is everything.
00:01:10.679 --> 00:01:12.359
So how do you do it differently?
00:01:12.519 --> 00:01:15.959
Let's talk about creating lead magnets with integrity.
00:01:16.280 --> 00:01:18.119
So what makes an ethical lead magnet?
00:01:18.280 --> 00:01:19.959
An ethical lead magnet is simple.
00:01:20.119 --> 00:01:26.839
You promise something, a checklist, some tips, a guide, a free quiz, and you deliver that exact thing for free.
00:01:27.000 --> 00:01:30.759
You use it as a genuine way to build trust, not trick people.
00:01:30.920 --> 00:01:41.159
It's not about giving away everything you offer, but it is about making sure the person walks away with something useful, even if they've never buy from you in the future.
00:01:41.479 --> 00:01:44.439
Why unethical lead magnets hurt your business?
00:01:44.599 --> 00:01:55.000
When you promise free results and then hide them behind a paywall, here's what happens people feel tricked, they unsubscribe quickly, they stop trusting your emails, they tell their friends.
00:01:55.239 --> 00:01:59.879
It might get you a few sign-ups, but it won't build a long-term relationship.
00:02:00.039 --> 00:02:01.560
Your business needs to grow.
00:02:01.719 --> 00:02:06.519
So let's have a look at some examples of value versus manipulation.
00:02:06.679 --> 00:02:13.719
So a manipulative lead magnet could sound something like take this free quiz and find out your parenting style.
00:02:13.879 --> 00:02:21.159
You finish the quiz, but the results are only available if you pay a set amount or you sign up to a monthly subscription.
00:02:21.400 --> 00:02:26.759
An ethical lead magnet would sound something like take this free quiz and find out your parenting style.
00:02:27.000 --> 00:02:33.079
You instantly get a fun, helpful breakdown of your results there and then or sent to your inbox.
00:02:33.240 --> 00:02:41.319
Then you get directed to an offer page or you get an email later on that says if you want to go deeper, here's my program.
00:02:41.639 --> 00:02:46.680
And that feels fine because you already got what you were promised.
00:02:46.840 --> 00:02:48.519
Let's have a look at another example.
00:02:48.759 --> 00:02:52.359
So manipulative lead magnet, download a free meal plan.
00:02:52.519 --> 00:02:56.519
Then the PDF says buy my program to get these recipes.
00:02:56.680 --> 00:03:03.960
An ethical lead magnet would be download my free meal plan and you get a three-day sample plan with real recipes.
00:03:04.039 --> 00:03:08.519
And then if you want the full plan, you can upgrade to a paid version.
00:03:08.840 --> 00:03:11.879
How do you create a lead magnet with integrity?
00:03:12.039 --> 00:03:14.439
So here's the here's the five simple steps.
00:03:14.599 --> 00:03:18.759
One, be clear in your promise, don't say free if it isn't.
00:03:18.919 --> 00:03:22.919
Two, give them a quick win, something they can use straight away.
00:03:23.159 --> 00:03:26.280
Three, connect to your paid offer naturally.
00:03:26.439 --> 00:03:28.519
If you love this, here's the next step.
00:03:28.680 --> 00:03:33.799
Number four, respect their inbox, follow up with value and not just sales emails.
00:03:33.960 --> 00:03:35.879
Number five, think long term.
00:03:36.120 --> 00:03:40.919
Do you want a hundred annoyed subscribers or ten loyal ones?
00:03:41.240 --> 00:03:44.759
Why this matters, especially for children's activity providers?
00:03:45.000 --> 00:03:48.759
Many of your ideal clients are already cautious online.
00:03:49.000 --> 00:03:51.000
They don't want to feel pressured or tricked to.
00:00:12.200 --> 00:00:21.480
This week I'm going to be diving in a little deeper with lead magnets and how to create them to find your ideal customer and build trust.
00:00:21.719 --> 00:00:28.920
Now, if you've caught up on last week's episode, you'll know exactly what a lead magnet is and what a funnel is, and you have probably seen them.
00:00:29.000 --> 00:00:43.160
If you've spent some time online recently on your socials, you may have seen people promising things for free, but then when you actually go to download the freebie or take the free quiz, it's not free after all.
00:00:43.399 --> 00:00:48.600
Maybe something like take this free quiz and lose weight or download this free checklist.
00:00:48.679 --> 00:00:56.600
But when you actually get into it, you provide the email address, and then the part that should be free isn't actually free.
00:00:56.760 --> 00:01:01.880
The results and the answers or the actual resource is locked behind a paywall.
00:01:02.120 --> 00:01:06.760
Not only does this feel frustrating as a user, it also damages your trust.
00:01:06.840 --> 00:01:10.519
And as a children's activity providers, trust is everything.
00:01:10.679 --> 00:01:12.359
So how do you do it differently?
00:01:12.519 --> 00:01:15.959
Let's talk about creating lead magnets with integrity.
00:01:16.280 --> 00:01:18.119
So what makes an ethical lead magnet?
00:01:18.280 --> 00:01:19.959
An ethical lead magnet is simple.
00:01:20.119 --> 00:01:26.839
You promise something, a checklist, some tips, a guide, a free quiz, and you deliver that exact thing for free.
00:01:27.000 --> 00:01:30.759
You use it as a genuine way to build trust, not trick people.
00:01:30.920 --> 00:01:41.159
It's not about giving away everything you offer, but it is about making sure the person walks away with something useful, even if they've never buy from you in the future.
00:01:41.479 --> 00:01:44.439
Why unethical lead magnets hurt your business?
00:01:44.599 --> 00:01:55.000
When you promise free results and then hide them behind a paywall, here's what happens people feel tricked, they unsubscribe quickly, they stop trusting your emails, they tell their friends.
00:01:55.239 --> 00:01:59.879
It might get you a few sign-ups, but it won't build a long-term relationship.
00:02:00.039 --> 00:02:01.560
Your business needs to grow.
00:02:01.719 --> 00:02:06.519
So let's have a look at some examples of value versus manipulation.
00:02:06.679 --> 00:02:13.719
So a manipulative lead magnet could sound something like take this free quiz and find out your parenting style.
00:02:13.879 --> 00:02:21.159
You finish the quiz, but the results are only available if you pay a set amount or you sign up to a monthly subscription.
00:02:21.400 --> 00:02:26.759
An ethical lead magnet would sound something like take this free quiz and find out your parenting style.
00:02:27.000 --> 00:02:33.079
You instantly get a fun, helpful breakdown of your results there and then or sent to your inbox.
00:02:33.240 --> 00:02:41.319
Then you get directed to an offer page or you get an email later on that says if you want to go deeper, here's my program.
00:02:41.639 --> 00:02:46.680
And that feels fine because you already got what you were promised.
00:02:46.840 --> 00:02:48.519
Let's have a look at another example.
00:02:48.759 --> 00:02:52.359
So manipulative lead magnet, download a free meal plan.
00:02:52.519 --> 00:02:56.519
Then the PDF says buy my program to get these recipes.
00:02:56.680 --> 00:03:03.960
An ethical lead magnet would be download my free meal plan and you get a three-day sample plan with real recipes.
00:03:04.039 --> 00:03:08.519
And then if you want the full plan, you can upgrade to a paid version.
00:03:08.840 --> 00:03:11.879
How do you create a lead magnet with integrity?
00:03:12.039 --> 00:03:14.439
So here's the here's the five simple steps.
00:03:14.599 --> 00:03:18.759
One, be clear in your promise, don't say free if it isn't.
00:03:18.919 --> 00:03:22.919
Two, give them a quick win, something they can use straight away.
00:03:23.159 --> 00:03:26.280
Three, connect to your paid offer naturally.
00:03:26.439 --> 00:03:28.519
If you love this, here's the next step.
00:03:28.680 --> 00:03:33.799
Number four, respect their inbox, follow up with value and not just sales emails.
00:03:33.960 --> 00:03:35.879
Number five, think long term.
00:03:36.120 --> 00:03:40.919
Do you want a hundred annoyed subscribers or ten loyal ones?
00:03:41.240 --> 00:03:44.759
Why this matters, especially for children's activity providers?
00:03:45.000 --> 00:03:48.759
Many of your ideal clients are already cautious online.
00:03:49.000 --> 00:03:51.000
They don't want to feel pressured or tricked to.
