Decoding KATSEYE: Setting the Stage for HYBE’s Indian Girl Group

KATSEYE has been pushing the boundaries of what a global girl group can look like — and their journey could offer some interesting clues about what comes next for HYBE India.

In this episode, we look at what KATSEYE is doing right now: their positioning, music, content strategy, fandom building, global identity, and the way they sit between K-pop and the wider global pop industry. More importantly, we explore what their success could mean for the upcoming HYBE India girl group and the space they could potentially create for a new generation of Indian artists.

Can HYBE India build on the global girl-group model while creating something that feels distinctly Indian? And what lessons — and potential pitfalls — can we take from KATSEYE?

Keeping Up With K-pop — breaking down the music, fandom and industry shaping the next era of K-pop and global pop.