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INFORMAZIONI SU QUESTO EPISODIO
Counterfeiting has woven its way into every industry, casting a shadow over visionary creators.
We invited John Belcaster, MSCHF's General Counsel, to shed light on the journey of creators and innovators in securing their invaluable creations.
In this info-packed session, you'll learn:
- About John's experience building MSCHF's brand protection program
- Why MSCHF, an art collective turned fashion brand, became a prime target for counterfeiting
- Tips for brands looking to protect intellectual property
- How MSCHF is adapting its strategy to address evolving online threats amid rapid digital change
The conversation covers prompting factors, program implementation, advice for other brands, and strategies to effectively protect brands as the landscape shifts.
Inglese
Stati Uniti
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Cerca gli episodi passati di IP Workshop Live.
ALTRI EPISODI IN QUESTO PODCAST
Whether you're a brand or content owner, it's important to know how to protect your intellectual property.
In this session, we'll cover:
* Evidence Collection: Learn how to gather proof of copyright infringement, including website analysis, links, and screenshots.
* DMCA Takedown Request: Discove…
In a fast-paced, 30-minute session, we'll plan to cover the below questions and more:
• Infringement Types & Channels: Top infringement types and how to identify the channels your brand should be looking out for.
• Trends & Challenges: The latest trends and how to adapt your strategy acco…
In this episode, Ryan, Suzy, Alexis, and Martina discuss 2024's top brand protection trends, focusing on emerging infringer strategies, key e-commerce platforms, and important global policies:
Infringer Strategies: Including challenges from live shopping, desktop cloaking, and the rise of deepfake…
In this podcast, we shed light on a growing trend that has taken TikTok by storm - the "RepTok" community.
Join us as we delve into the world of counterfeit advertising on TikTok and explore how sellers leverage the platform to promote and sell fake products (known as Dupes and Reps within Tik…
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