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Welcome to Instruction Discussion, our weekly look at the latest
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topics and trends in education affecting schools here on Long
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Island and schools around the world. Whether you're a teacher,
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a parent, or a student, listen for tips and strategies
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to help you navigate the educational landscape. There's a bell,
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it's time to start today's Instruction Discussion on the Voice
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of Nassau Community College ninety point three WHPC.
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Hello, I'm Kevin Boston Hill and welcome to Instruction Discussion,
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where each week we will examine a recent trend or
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development in education and its impact on Long Island. I
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have often said that education is the crossroads for everything.
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All industries, in every aspect of our lives are impacted
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by education. How many people can immediately think of at
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least one teacher who was beloved and helped mold their lives. Now,
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what if that teacher wasn't available because of some health
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issue that could have been managed or even prevented with
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prior education and awareness. Recently, there has been tremendous focus
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on our mental health, and rightfully so, but we can't
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ignore our physical health. That brings us to today. A
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major new push to save lives is hitting the basketball
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court and our classrooms. The Prostate Cancer Foundation is teaming
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up with Basketball Hall of Famer Nancy Lieberman to bring
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prostate cancer awareness and free screening directly to communities nationwide.
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At the heart of the effort is a simple but
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powerful message check the box, a concept that anyone who
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has ever seen a scantron sheet knows a lot about.
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To help us understand more about the need for prostate
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cancer awareness and testing, as well as what impact is
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already being made, we welcome Chief Philanthropy Officer of the
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Prostate Cancer Foundation, Lorie Tests and two time two time,
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two time Basketball Hall of Famer and two time Olympian
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Nancy Lieberman. Ladies, welcome to instruction discussion on ninety point
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three WHPC.
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Thank you, Kevin.
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Let's get right into the brass tacks of everything, because
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I'm sure people here all the different types of cancers
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that are out there and so forth. But what are
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some of the risk factors for prostate cancer and who
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was primarily at risk?
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So let me just start by saying I didn't know
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that much about prostate cancer until about nine ten months
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ago when Jay Harris, my friend who's the Emmy Award
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winning Sports center anchor, called me and said he had
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prostate cancer. And I was just overwhelmed, like, oh my god,
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am I going to lose him?
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Am I not going to lose him?
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And he and his wife, Stephanie were on the phone
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and they were telling me step by step what he
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was going through. And I felt, Kevin, that I needed
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to learn more. So I called to the Prostay Cancer
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Foundation and they invited me up their CEO, Jina Carriers,
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and the team. So I go up there and I
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swear it was like a master class. I should have
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been this intent when I was at Old Dominion University.
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But we go in there and I learned that one
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in eight men are going to get prostate cancer in
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their lifetime. One in six men are black. They have
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two and a half times more chance of getting prostate
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cancer than white men.
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I learned that early.
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Detection as an athlete, as a coach, I live in
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prehab and rehab. That's my world. So early detection for
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me was prehab. And Jay Harris is lucky because he's
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a survivor because he went for his annual blood test
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and he asked the doctor to check the box. That's
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why it's the check the box, because you know, you
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go get blood test, cholesterol check, check check. Some doctors
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do not check the PSA box, which is prostate specific antigens.
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And so if you do this early, even if you
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have prostate cancer, there's a ninety nine point nine percent
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chance you will have a healthy life because you call
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it early. If you don't go to the doctor, if
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you're a guy who just is scared or nervous or
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just doesn't like doctors, and I'm not going you know
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how guys are. And I didn't point you out specifically,
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but my locker room, you know, my guys don't want
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to go to the doctor. And so if this gets outside,
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if prostate cancer gets outside of the prostate, it will
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metastasize in your organs, your liver, your kidneys. You're done.
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You're not going to have the life that you had envisioned.
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So you really need to be able to check the box.
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You know, we're imploring men, please go to the doctor
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and get your PSA levels checked.
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We need to have that.
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And as we talk on the show, we'll give you
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the game plan that we.
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Have put together.
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But the people at the Prostate Cancer Foundation are doing
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enormous things and with research, and that's why we were
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able to partner with ice Cube and the Big Three
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and really push out this information this season on CBS
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on led boards in the arena, with the Natesmith Basketball
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Hall of Fame, with the NBA Retired Players Association, with
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fifty years of fan base, with Cube and doctor j
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and Nancy and you know, Michael Cooper or Gary Payton
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on all these great players who have big fan base
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and we're very fortunate to be with Prostate Cancer.
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On this And Laurie, I know you probably just about
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to jump in, but can you also share with us
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why is it that if it's one in eight one
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in every eight men are can get a prostate cancer,
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why is the factors for black men so.
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Much higher successibility?
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I mean, we know we need we need know we
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need to get more access for men of color and
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make sure that they have the same access.
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And what are some of the things that are that
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the Prostate or that the Cancer Awareness Foundation is actually
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doing in those in that area.
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This is one of them partnering with the partnering with
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the Big Three so that we're in the community loud
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and proud, and making sure that we can get the
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information to to the communities, and so that we can
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do screenings on site, so we can make sure that
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when any questions, well there's an information information available on site.
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We want to be right there in the community so
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that we start need to start normalizing this conversation. Men
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need to advocate for themselves. There's no doubt that we
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all don't like to go to the doctor. We all
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have similar things. But men need to go to the
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doctor advocate for themselves. This test is not part of
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the primary care guidelines, so they need to literally tell
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the doctor check the box. And it's a simple blood test.
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So the more we can advocate all communities, advocate to
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all communities.
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The more men will.
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Be diagnosed sooner than later and they can benefit from
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the resources that we have.
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Now, I know you're partnered with ice Cube's Big Three
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and his is basketball competition that he has sponsored. Now
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are you are you also traveling along with him and
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going only into communities that heat that the tournament is
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going to, or all the communities as.
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Well for the Big Three. For the Big Three, we're
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going with them to the communities and for other things.
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We also have a home run challenge that's going on
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right now that we're traveling to different baseball stadiums. So yeah,
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I mean we do a lot so that we can
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be out in the community and get this information disseminated.
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The reality is is right now, we know the twenty
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to twenty five percent of men are being diagnosed with
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prostate cancer right now. Prostate Cancer Foundation has invested over
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a billion dollars in understanding the treatment of the disease
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and finding a cure. Our research has already shown that
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we have fourteen has already led to fourteen FDA approved
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treatments to extend men's lives and to improve the quality
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of life. That information is now accessible, But men need
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to go to the doctor and get tested early detection.
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It's easy.
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They just get tested and then they can find out
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what their score is, make sure that they they get
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the right treatment plan, the game plan. As Nancy and
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I have talked about, go to the doctor, get tested early,
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and make sure that they know what's available to them
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should the test, should their score be at a critical
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critical score.
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So why bring this campaign out now?
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I mean, other than this being basketball season obviously, and
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you know you want to get a lot of men glued.
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To the screens for that.
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Why and especially now in June being Father's Day, Father's Day,
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and you also have I think this is all men's
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health month and so forth. So I guess this seems
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like to be like the perfect storm of opportunities to
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bring this campaign about.
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Well, no, no, that's not. It appears that.
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Way, okay, but that's what I want started.
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We started with.
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The Nate Smith Basketball Hall of Fame back on Martin
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Luther King Day in Springfield, mass where we on Center
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Court had a town hall with Gina Carriers, the CEO
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of Prosta Cancer Foundation, and Jay Harris spoke to a
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group of fifty or sixty people who were either dealing
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with Prosta cancer doctors. It was phenomenal. And then Jay,
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we went to the Hoopaul Classic. Jay did some interviews
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on ESPN and it really started there. Then we went
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to NBA All Star at the end Tuitome and with
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the NBRPA, the Retired Players Association, and we do health
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screenings and Gina and Jay were there and not only
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were we talking to you know, the legends of the
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game who were going through you know, screening and.
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Blood test and heart and all that.
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You know, so this prostate cancer, the check the box
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the PSA, that was a priority, and I gave Antonio Davis,
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our CEO, a lot of credit for doing that. We
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were giving out the shirts that say check the box
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because that's our slogan.
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You got to check that PSA box.
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They've been doing an enormous amount of work. We got storytelling,
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we got content. It's being pushed out on social media,
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and then this rolled in to the Big Three season
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for three months, and you know, ice Cube has just
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been enormous with wanting to make sure that this thing
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is done at the highest in pristine level. And that's why,
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you know, even if we're doing testing in cities that
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we're playing, he said to me, he goes, you know what,
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we want people in the community to get tested, even
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if they don't have tickets to go to the game.
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We want them to come check the box and get
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their blood draw, you know, get their little swag.
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You know shirt.
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He gets it, and what they're going to do in
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all these cities. And you know, we talk about the
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underserved communities that don't have the resources, don't have the money.
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So sometimes you have to go to the people and
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you have to give people hope. You can't be We
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have to be dream givers, not hopestealers. And that's exactly
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what Prostate Cancer Foundation is doing.
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They're doing all this research, they just.
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Needed somebody to open up, you know, the door for
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them so they could share this vie information and save
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lives of men and especially black men.
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And you know the power of walking into a public
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space seeing your heroes talking about prostate cancer and it
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being just an ad in the you know, you know,
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it's all in the around the arena that normalizes the conversation.
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You know, three generations could be in that room somebody,
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you know, a kid says, oh do you have that?
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You know, if if grandfather has it, a father has it,
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likely that kid is also going to have it. And
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so everybody needs to be aware and it's really important
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that people can talk about it.
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And I'd like to add just one more thing, Kevin,
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is that you know, she she talked about, you know,
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men getting this four point eight percent increase each year
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we're seeing in prostate cancer for men. And the tricky
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math is that's over three hundred thousand men a year,
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new people a year, and so we're trying to beat it,
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meaning get it before we get to over five percent
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or six percent or seven percent. We're trying to do
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something powerful right now, and a lot of it is education.
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You know.
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I can remember when I heard Jay get prostate cancer.
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I called Alonzo morning and he's a survivor, and I said, Alonzo,
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what do I need to know?
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My question with Laurier je what do I need to know?
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He said, awareness, knowledge, and get tested. Okay, So we're
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out there employing people to get tested because you must
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do that. And we're trying to have every resource available
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to us. I mean, I just filmed a pe say
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with Clyde Drexler, Clyde the Clyde Drexeler that's going to
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air on CBS. It's going to air in the arenas
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because we want to get your attention. What is Clyde
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talking about? What is Nancy Lieberman talking about?
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Oh, prostate cancer?
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What does she know about prostate cancer?
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Well? I didn't know anything a year ago.
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And now because I'm getting this education and we have
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to do this together. Nobody in life, no matter how
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great you think you are, can do anything at a
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high level by yourself. You must have teammates and we
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are teammates to the community. We are there to help
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people to the best of our ability, and that's why
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you know CUBE and the Hall of Fame and the
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Retired Players Association. We care about people and we know
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that we need the Prostate Cancer Foundation.
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To guide us, and we appreciate all of you for it.
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You are listening to instruction discussion on the Voice of
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Nasau Community College ninety point three WHPC. My name is
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Kevin Boston Hill, and I guess today a Chief Philanthropy
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Officer of the Prostate Cancer Foundation, Lori Tessel, and two
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time Natesmith Basketball Hall of Famer Nancy Lieberman.
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I just wanted to say that.
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We have a lot of information on PCF dot org
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that's available for everybody.
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And.
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Most people come to us after they've been diagnosed. There's
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a lot of information before you get diagnosed, and people
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need to know that so they know how they should
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get tested, where they can get tested, and you can
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check it out before you have to, right, this is
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the kind of research. If your father has it, if
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your grandfather has it, likely you will have it. That is,
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we already know that. So just make sure that this
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is the way that you're going, you're looking for research,
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you're asking the right questions. Don't be afraid because we
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could help you.
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Speaking of asking the right questions, because I think this
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is one of the reasons why a man, especially are
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so skittish about getting tested. Just how invasive is the
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screening for prostate cancer.
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I didn't know this, and she'll tell you from a
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research but I'm going to tell you from a story.
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Jay Harris stood on stage and he said, you know,
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sometimes men feel emasculated from the thought of the digital test.
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And he said, I'll take a digital test every day
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of the week if I know that it can save
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my life and I can be here for my family.
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I mean, that hit my heart.
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And I don't think it's as invasive as people think.
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It's a blood test. It's not invasive at all. It's
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a blood test.
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You're literally going to the doctor asking them for the
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to check the box of the of the prostate specific
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antigen to make sure that that gets screened, and that's it,
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and then they get your results. They tell you your scores,
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and then that way you get monitored regularly and if
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it goes up, then there's that's early detection and you
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have a ninety nine percent chance.
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Of survival and can't beat that. So talk to us
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a little bit about the game plan. What, what is it?
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And how can people get involved? When can it?
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When?
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What?
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Talk to us all about the different steps in the
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game plan.
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Okay, we want to we wanted to make obviously, as
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a coach, you want to make the game plan simplistic
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but powerful. So we we don't give you these enormous goals.
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We give you mini goals.
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And the mini goals translate into you have to meet.
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With your doctor.
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You have to get tested, and then you have to
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know your score. Right, this is what you need to do.
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This is what you're going to do. These will be
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the results. Once you know what your score is, you'll
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know what your game plan is with your doctor. And
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we try to simplify it and nobody's talking over anybody's head.
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And we think that's a great way to communicate. You know,
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communication and life and love and sickness in business has
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to be pristine, and there has to be empathy and
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there has to be kindness and compassion because if somebody
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is sick, they're scared.
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I think it also boils down to something that was
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said is three steps one goal. So those are the
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three steps that you have with one goal is prevention
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or even in some cases essentially say as a ninety
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nine point nine percent survival rate. I mean this is
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it's a no brainer to go ahead and get tested.
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I'm glad that I have the two of you here specifically,
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and what I mean by that is I have two
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women here because I know, because I know it's an
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issue most a lot of men are going to say, well,
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what do you know about prose cancer?
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But all that kind of stuff.
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But we also know that it's the women in our
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lives that are going to force the men to go
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to the doctor. And even if they have to drive
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them there themselves or convince them to go, they're more
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apt to listen to the women in their lives that
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they're as opposed to going by themselves.
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So again, I'm.
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Glad that the two of you are here to show
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to kind of empower other women to be able to
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make that step as well.
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It's also about why we need to normalize the conversation.
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If we can come.
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Out here and talk about it, everybody.
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Should be able to.
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I mean, I think it's really important that Nancy's here.
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Ice Cubes is a supporter. These are the kinds of
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people that we had. If people can just talk about it,
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start talking about it. Jay's talking about it.
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It's okay.
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Jay's on the golf course talking about it. He's chatting
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it up with his buddies. He you know, because he
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didn't know that before.
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And he made a great point.
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He said, women like if I go to get a
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mammogram or I go to get a PAP test, we
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sit there and I don't know what is wrong with women.
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We talk about this. We're compulsive confessors. I don't know why.
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Instead of going, yeah, I went to the doctor today,
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we get into all the details and.
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He said that's good.
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So when guys say, what do you know about all
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this evasiveness? Have you ever had a baptest? Have you
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ever gone to get a mammogram?
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It doesn't get worse than that, And but you have
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to do it.
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Yeah, so we might it might be a little bit different,
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but we get you.
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We feel you on this.
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So Nancy, this question is directly. I work it towards
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you because I know you have other your own foundation
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as well that you that does a lot of phenomenal
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work in the communities, especially with around our young people
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and with these dream courts as you will. So how
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does this initiative fit into or how will it fit
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into what you do what the rest of your foundation
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is doing as well.
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I'm glad you mentioned that because you know, I'm leaving
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tomorrow for Fort Myers to open up our one hundred
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and forty first Dream court. And we've got over five
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and a half million children a year on our courts
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with education and stem financial literacy, kids and cops community.
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Awareness. Uh, we just had to take a look at.
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This, and we're going to open up, you know, five
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dream courts a year, and while the kids are playing,
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we're going to put the prostate logo Cancer Foundation logo
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on the court with a QR code nothing long. You know,
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everybody's playing on their phone. Oh wow, I didn't realize this.
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And maybe you're going to have Cube and Drexler and
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Alonzo and Nancy and Jay just saying so they're educating
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themselves for their daddies or their brothers or their uncles
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or whoever. And then if we can get this worked out,
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we'll have a mobile unit pull up so while the
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kids are on the court having fun and enjoying life
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as they should. These parents or uncles or community people
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are going to get free testing. So we're thinking outside
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of the box, like, how can we don't have.
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To do what everybody else did.
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We can take young people and educate them there they
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are so smart. We can use technology to put QR
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codes on there and teach kids to use their phone
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and scan that stuff. And then we can take care
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of people in the community who might not have the
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means to go and get a blood test, and we
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can be actually really good community partners to them, and
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we can show people that we care.
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And Laurie, and I guess Nancy you can chime in
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on this answer as well. I see that you have
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a lot of community partners that you that you partner with,
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that you do things with here. Has it been any
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thought about partnering with some of the black Greek fraternities,
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for instance, to help spread the message as well.
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We work with HBCUs, so you know, certainly we'd be
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more than happy. I know, you know, Jay is very tight,
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you know, with a lot of those Greek Black fraternities.
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And look, I was championed by the black community when
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I grew up.
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I mean I grew up at Rutger Park.
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I grew up in the projects, being in Like I said,
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I was celebrated by Black America and not tolerated as
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a twelve thirteen, people asked, why have you donated twenty
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million dollars to the black community because the black community.
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Took care of me.
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I didn't know if I was going to kill you,
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and I didn't know if I was going to kill
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me at twelve or thirteen years old. But this is
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my give back, this is my love language. And if
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we can send one hundred and forty high school seniors
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to college, or we can open dream courts, or we
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can put education on these courts, if we can put
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medical assistance on these courts. Through our charity, we I mean,
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we work with HBCUs bringing young black kids to PGA
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headquarters because they've never crossed six thirty five. They've never
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been told you can't swing a golf club or a
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tennis racket. Shame on those people, because I was told
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you play golf in tennis.
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Why do I play golf in tennis? Oh that's right,
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because I'm white. No, we don't play that game.
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We're on campuses high school HBCUs college HBCUs and we're
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communicating and we're just I'm not afraid. You know, people
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you're in Harlem, You're I'm like, stop, Okay, love is
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love is love exactly. I'm not afraid. So that's what
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we're doing. That's why we're partnering with people like this.
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There's a reason I haven't going back to the NBA
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because it's eight years here. I'm working for a black
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owned business with ice Cube, and I want to continue
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to do great things with him, with the community that
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has been so supportive of me and my son TJ
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who plays.
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In the Big Three.
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This will be his fifty year plane in the Big Three.
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So you know you put family first.
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Excellent, and we also and we also partner through through
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the scientists, the research, the researchers on those campuses that
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are doing incredible work.
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In about thirty seconds or less, I know I'm putting
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you on the spot here, but if you have to
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leave our audience with one final thought about the importance
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of prostate cancer awareness and as part of a self
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care routine, what would that thought be?
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I would say, live life. You can't live life if
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you're under the dirt.
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Laura, you want to add on today or you have
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to step.
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Up for yourself.
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You have to show up for yourself and that way
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is to go to the doctor, get tested, make sure
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that you know everything about your health. And for more
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information go to PCF dot org and check the box.
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All the information is there.
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Well.
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Thank you, ladies, and we would certainly like to thank
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our guests today, Chief Philanthropy Officer of the Prostate Cancer
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Foundation Lorie Tessel, and two time Nasmith Basketball Hall of
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Famer and two time Olympian Nancy Lieberman for coming on.
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To our show.
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Thank you.
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Thanks once again.
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My name is Kevin Boston Hill, and thank you all
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for listening to instruction discussion right here on the Voice
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so of Nasau Community College point three w h p
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C
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Welcome to Instruction Discussion, our weekly look at the latest
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topics and trends in education affecting schools here on Long
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Island and schools around the world. Whether you're a teacher,
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a parent, or a student, listen for tips and strategies
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to help you navigate the educational landscape. There's a bell,
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it's time to start today's Instruction Discussion on the Voice
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of Nassau Community College ninety point three WHPC.
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Hello, I'm Kevin Boston Hill and welcome to Instruction Discussion,
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where each week we will examine a recent trend or
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development in education and its impact on Long Island. I
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have often said that education is the crossroads for everything.
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All industries, in every aspect of our lives are impacted
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by education. How many people can immediately think of at
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least one teacher who was beloved and helped mold their lives. Now,
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what if that teacher wasn't available because of some health
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issue that could have been managed or even prevented with
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prior education and awareness. Recently, there has been tremendous focus
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on our mental health, and rightfully so, but we can't
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ignore our physical health. That brings us to today. A
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major new push to save lives is hitting the basketball
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court and our classrooms. The Prostate Cancer Foundation is teaming
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up with Basketball Hall of Famer Nancy Lieberman to bring
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prostate cancer awareness and free screening directly to communities nationwide.
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At the heart of the effort is a simple but
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powerful message check the box, a concept that anyone who
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has ever seen a scantron sheet knows a lot about.
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To help us understand more about the need for prostate
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cancer awareness and testing, as well as what impact is
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already being made, we welcome Chief Philanthropy Officer of the
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Prostate Cancer Foundation, Lorie Tests and two time two time,
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two time Basketball Hall of Famer and two time Olympian
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Nancy Lieberman. Ladies, welcome to instruction discussion on ninety point
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three WHPC.
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Thank you, Kevin.
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Let's get right into the brass tacks of everything, because
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I'm sure people here all the different types of cancers
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that are out there and so forth. But what are
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some of the risk factors for prostate cancer and who
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was primarily at risk?
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So let me just start by saying I didn't know
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that much about prostate cancer until about nine ten months
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ago when Jay Harris, my friend who's the Emmy Award
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winning Sports center anchor, called me and said he had
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prostate cancer. And I was just overwhelmed, like, oh my god,
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am I going to lose him?
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Am I not going to lose him?
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And he and his wife, Stephanie were on the phone
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and they were telling me step by step what he
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was going through. And I felt, Kevin, that I needed
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to learn more. So I called to the Prostay Cancer
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Foundation and they invited me up their CEO, Jina Carriers,
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and the team. So I go up there and I
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swear it was like a master class. I should have
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been this intent when I was at Old Dominion University.
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But we go in there and I learned that one
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in eight men are going to get prostate cancer in
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their lifetime. One in six men are black. They have
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two and a half times more chance of getting prostate
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cancer than white men.
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I learned that early.
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Detection as an athlete, as a coach, I live in
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prehab and rehab. That's my world. So early detection for
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me was prehab. And Jay Harris is lucky because he's
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a survivor because he went for his annual blood test
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and he asked the doctor to check the box. That's
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why it's the check the box, because you know, you
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go get blood test, cholesterol check, check check. Some doctors
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do not check the PSA box, which is prostate specific antigens.
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And so if you do this early, even if you
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have prostate cancer, there's a ninety nine point nine percent
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chance you will have a healthy life because you call
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it early. If you don't go to the doctor, if
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you're a guy who just is scared or nervous or
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just doesn't like doctors, and I'm not going you know
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how guys are. And I didn't point you out specifically,
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but my locker room, you know, my guys don't want
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to go to the doctor. And so if this gets outside,
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if prostate cancer gets outside of the prostate, it will
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metastasize in your organs, your liver, your kidneys. You're done.
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You're not going to have the life that you had envisioned.
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So you really need to be able to check the box.
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You know, we're imploring men, please go to the doctor
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and get your PSA levels checked.
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We need to have that.
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And as we talk on the show, we'll give you
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the game plan that we.
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Have put together.
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But the people at the Prostate Cancer Foundation are doing
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enormous things and with research, and that's why we were
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able to partner with ice Cube and the Big Three
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and really push out this information this season on CBS
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on led boards in the arena, with the Natesmith Basketball
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Hall of Fame, with the NBA Retired Players Association, with
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fifty years of fan base, with Cube and doctor j
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and Nancy and you know, Michael Cooper or Gary Payton
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on all these great players who have big fan base
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and we're very fortunate to be with Prostate Cancer.
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On this And Laurie, I know you probably just about
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to jump in, but can you also share with us
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why is it that if it's one in eight one
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in every eight men are can get a prostate cancer,
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why is the factors for black men so.
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Much higher successibility?
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I mean, we know we need we need know we
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need to get more access for men of color and
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make sure that they have the same access.
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And what are some of the things that are that
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the Prostate or that the Cancer Awareness Foundation is actually
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doing in those in that area.
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This is one of them partnering with the partnering with
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the Big Three so that we're in the community loud
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and proud, and making sure that we can get the
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information to to the communities, and so that we can
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do screenings on site, so we can make sure that
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when any questions, well there's an information information available on site.
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We want to be right there in the community so
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that we start need to start normalizing this conversation. Men
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need to advocate for themselves. There's no doubt that we
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all don't like to go to the doctor. We all
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have similar things. But men need to go to the
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doctor advocate for themselves. This test is not part of
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the primary care guidelines, so they need to literally tell
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the doctor check the box. And it's a simple blood test.
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So the more we can advocate all communities, advocate to
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all communities.
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The more men will.
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Be diagnosed sooner than later and they can benefit from
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the resources that we have.
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Now, I know you're partnered with ice Cube's Big Three
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and his is basketball competition that he has sponsored. Now
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are you are you also traveling along with him and
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going only into communities that heat that the tournament is
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going to, or all the communities as.
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Well for the Big Three. For the Big Three, we're
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going with them to the communities and for other things.
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We also have a home run challenge that's going on
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right now that we're traveling to different baseball stadiums. So yeah,
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I mean we do a lot so that we can
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be out in the community and get this information disseminated.
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The reality is is right now, we know the twenty
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to twenty five percent of men are being diagnosed with
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prostate cancer right now. Prostate Cancer Foundation has invested over
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a billion dollars in understanding the treatment of the disease
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and finding a cure. Our research has already shown that
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we have fourteen has already led to fourteen FDA approved
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treatments to extend men's lives and to improve the quality
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of life. That information is now accessible, But men need
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to go to the doctor and get tested early detection.
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It's easy.
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They just get tested and then they can find out
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what their score is, make sure that they they get
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the right treatment plan, the game plan. As Nancy and
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I have talked about, go to the doctor, get tested early,
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and make sure that they know what's available to them
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should the test, should their score be at a critical
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critical score.
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So why bring this campaign out now?
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I mean, other than this being basketball season obviously, and
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you know you want to get a lot of men glued.
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To the screens for that.
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Why and especially now in June being Father's Day, Father's Day,
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and you also have I think this is all men's
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health month and so forth. So I guess this seems
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like to be like the perfect storm of opportunities to
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bring this campaign about.
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Well, no, no, that's not. It appears that.
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Way, okay, but that's what I want started.
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We started with.
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The Nate Smith Basketball Hall of Fame back on Martin
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Luther King Day in Springfield, mass where we on Center
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Court had a town hall with Gina Carriers, the CEO
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of Prosta Cancer Foundation, and Jay Harris spoke to a
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group of fifty or sixty people who were either dealing
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with Prosta cancer doctors. It was phenomenal. And then Jay,
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we went to the Hoopaul Classic. Jay did some interviews
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on ESPN and it really started there. Then we went
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to NBA All Star at the end Tuitome and with
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the NBRPA, the Retired Players Association, and we do health
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screenings and Gina and Jay were there and not only
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were we talking to you know, the legends of the
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game who were going through you know, screening and.
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Blood test and heart and all that.
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You know, so this prostate cancer, the check the box
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the PSA, that was a priority, and I gave Antonio Davis,
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our CEO, a lot of credit for doing that. We
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were giving out the shirts that say check the box
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because that's our slogan.
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You got to check that PSA box.
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They've been doing an enormous amount of work. We got storytelling,
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we got content. It's being pushed out on social media,
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and then this rolled in to the Big Three season
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for three months, and you know, ice Cube has just
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been enormous with wanting to make sure that this thing
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is done at the highest in pristine level. And that's why,
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you know, even if we're doing testing in cities that
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we're playing, he said to me, he goes, you know what,
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we want people in the community to get tested, even
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if they don't have tickets to go to the game.
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We want them to come check the box and get
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their blood draw, you know, get their little swag.
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You know shirt.
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He gets it, and what they're going to do in
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all these cities. And you know, we talk about the
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underserved communities that don't have the resources, don't have the money.
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So sometimes you have to go to the people and
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you have to give people hope. You can't be We
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have to be dream givers, not hopestealers. And that's exactly
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what Prostate Cancer Foundation is doing.
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They're doing all this research, they just.
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Needed somebody to open up, you know, the door for
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them so they could share this vie information and save
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lives of men and especially black men.
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And you know the power of walking into a public
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space seeing your heroes talking about prostate cancer and it
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being just an ad in the you know, you know,
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it's all in the around the arena that normalizes the conversation.
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You know, three generations could be in that room somebody,
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you know, a kid says, oh do you have that?
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You know, if if grandfather has it, a father has it,
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likely that kid is also going to have it. And
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so everybody needs to be aware and it's really important
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that people can talk about it.
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And I'd like to add just one more thing, Kevin,
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is that you know, she she talked about, you know,
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men getting this four point eight percent increase each year
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we're seeing in prostate cancer for men. And the tricky
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math is that's over three hundred thousand men a year,
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new people a year, and so we're trying to beat it,
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meaning get it before we get to over five percent
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or six percent or seven percent. We're trying to do
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something powerful right now, and a lot of it is education.
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You know.
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I can remember when I heard Jay get prostate cancer.
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I called Alonzo morning and he's a survivor, and I said, Alonzo,
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what do I need to know?
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My question with Laurier je what do I need to know?
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He said, awareness, knowledge, and get tested. Okay, So we're
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out there employing people to get tested because you must
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do that. And we're trying to have every resource available
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to us. I mean, I just filmed a pe say
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with Clyde Drexler, Clyde the Clyde Drexeler that's going to
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air on CBS. It's going to air in the arenas
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because we want to get your attention. What is Clyde
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talking about? What is Nancy Lieberman talking about?
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Oh, prostate cancer?
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What does she know about prostate cancer?
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Well? I didn't know anything a year ago.
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And now because I'm getting this education and we have
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to do this together. Nobody in life, no matter how
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great you think you are, can do anything at a
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high level by yourself. You must have teammates and we
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are teammates to the community. We are there to help
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people to the best of our ability, and that's why
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you know CUBE and the Hall of Fame and the
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Retired Players Association. We care about people and we know
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that we need the Prostate Cancer Foundation.
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To guide us, and we appreciate all of you for it.
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You are listening to instruction discussion on the Voice of
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Nasau Community College ninety point three WHPC. My name is
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Kevin Boston Hill, and I guess today a Chief Philanthropy
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Officer of the Prostate Cancer Foundation, Lori Tessel, and two
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time Natesmith Basketball Hall of Famer Nancy Lieberman.
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I just wanted to say that.
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We have a lot of information on PCF dot org
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that's available for everybody.
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And.
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Most people come to us after they've been diagnosed. There's
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a lot of information before you get diagnosed, and people
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need to know that so they know how they should
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get tested, where they can get tested, and you can
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check it out before you have to, right, this is
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the kind of research. If your father has it, if
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your grandfather has it, likely you will have it. That is,
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we already know that. So just make sure that this
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is the way that you're going, you're looking for research,
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you're asking the right questions. Don't be afraid because we
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could help you.
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Speaking of asking the right questions, because I think this
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is one of the reasons why a man, especially are
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so skittish about getting tested. Just how invasive is the
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screening for prostate cancer.
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I didn't know this, and she'll tell you from a
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research but I'm going to tell you from a story.
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Jay Harris stood on stage and he said, you know,
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sometimes men feel emasculated from the thought of the digital test.
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And he said, I'll take a digital test every day
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of the week if I know that it can save
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my life and I can be here for my family.
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I mean, that hit my heart.
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And I don't think it's as invasive as people think.
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It's a blood test. It's not invasive at all. It's
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a blood test.
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You're literally going to the doctor asking them for the
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to check the box of the of the prostate specific
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antigen to make sure that that gets screened, and that's it,
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and then they get your results. They tell you your scores,
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and then that way you get monitored regularly and if
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it goes up, then there's that's early detection and you
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have a ninety nine percent chance.
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Of survival and can't beat that. So talk to us
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a little bit about the game plan. What, what is it?
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And how can people get involved? When can it?
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When?
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What?
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Talk to us all about the different steps in the
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game plan.
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Okay, we want to we wanted to make obviously, as
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a coach, you want to make the game plan simplistic
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but powerful. So we we don't give you these enormous goals.
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We give you mini goals.
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And the mini goals translate into you have to meet.
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With your doctor.
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You have to get tested, and then you have to
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know your score. Right, this is what you need to do.
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This is what you're going to do. These will be
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the results. Once you know what your score is, you'll
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know what your game plan is with your doctor. And
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we try to simplify it and nobody's talking over anybody's head.
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And we think that's a great way to communicate. You know,
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communication and life and love and sickness in business has
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to be pristine, and there has to be empathy and
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there has to be kindness and compassion because if somebody
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is sick, they're scared.
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I think it also boils down to something that was
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said is three steps one goal. So those are the
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three steps that you have with one goal is prevention
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or even in some cases essentially say as a ninety
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nine point nine percent survival rate. I mean this is
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it's a no brainer to go ahead and get tested.
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I'm glad that I have the two of you here specifically,
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and what I mean by that is I have two
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women here because I know, because I know it's an
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issue most a lot of men are going to say, well,
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what do you know about prose cancer?
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But all that kind of stuff.
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But we also know that it's the women in our
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lives that are going to force the men to go
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to the doctor. And even if they have to drive
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them there themselves or convince them to go, they're more
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apt to listen to the women in their lives that
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they're as opposed to going by themselves.
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So again, I'm.
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Glad that the two of you are here to show
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to kind of empower other women to be able to
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make that step as well.
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It's also about why we need to normalize the conversation.
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If we can come.
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Out here and talk about it, everybody.
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Should be able to.
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I mean, I think it's really important that Nancy's here.
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Ice Cubes is a supporter. These are the kinds of
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people that we had. If people can just talk about it,
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start talking about it. Jay's talking about it.
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It's okay.
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Jay's on the golf course talking about it. He's chatting
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it up with his buddies. He you know, because he
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didn't know that before.
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And he made a great point.
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He said, women like if I go to get a
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mammogram or I go to get a PAP test, we
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sit there and I don't know what is wrong with women.
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We talk about this. We're compulsive confessors. I don't know why.
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Instead of going, yeah, I went to the doctor today,
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we get into all the details and.
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He said that's good.
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So when guys say, what do you know about all
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this evasiveness? Have you ever had a baptest? Have you
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ever gone to get a mammogram?
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It doesn't get worse than that, And but you have
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to do it.
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Yeah, so we might it might be a little bit different,
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but we get you.
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We feel you on this.
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So Nancy, this question is directly. I work it towards
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you because I know you have other your own foundation
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as well that you that does a lot of phenomenal
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work in the communities, especially with around our young people
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and with these dream courts as you will. So how
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does this initiative fit into or how will it fit
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into what you do what the rest of your foundation
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is doing as well.
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I'm glad you mentioned that because you know, I'm leaving
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tomorrow for Fort Myers to open up our one hundred
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and forty first Dream court. And we've got over five
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and a half million children a year on our courts
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with education and stem financial literacy, kids and cops community.
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Awareness. Uh, we just had to take a look at.
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This, and we're going to open up, you know, five
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dream courts a year, and while the kids are playing,
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we're going to put the prostate logo Cancer Foundation logo
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on the court with a QR code nothing long. You know,
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everybody's playing on their phone. Oh wow, I didn't realize this.
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And maybe you're going to have Cube and Drexler and
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Alonzo and Nancy and Jay just saying so they're educating
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themselves for their daddies or their brothers or their uncles
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or whoever. And then if we can get this worked out,
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we'll have a mobile unit pull up so while the
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kids are on the court having fun and enjoying life
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as they should. These parents or uncles or community people
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are going to get free testing. So we're thinking outside
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of the box, like, how can we don't have.
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To do what everybody else did.
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We can take young people and educate them there they
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are so smart. We can use technology to put QR
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codes on there and teach kids to use their phone
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and scan that stuff. And then we can take care
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of people in the community who might not have the
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means to go and get a blood test, and we
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can be actually really good community partners to them, and
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we can show people that we care.
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And Laurie, and I guess Nancy you can chime in
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on this answer as well. I see that you have
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a lot of community partners that you that you partner with,
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that you do things with here. Has it been any
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thought about partnering with some of the black Greek fraternities,
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for instance, to help spread the message as well.
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We work with HBCUs, so you know, certainly we'd be
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more than happy. I know, you know, Jay is very tight,
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you know, with a lot of those Greek Black fraternities.
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And look, I was championed by the black community when
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I grew up.
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I mean I grew up at Rutger Park.
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I grew up in the projects, being in Like I said,
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I was celebrated by Black America and not tolerated as
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a twelve thirteen, people asked, why have you donated twenty
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million dollars to the black community because the black community.
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Took care of me.
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I didn't know if I was going to kill you,
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and I didn't know if I was going to kill
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me at twelve or thirteen years old. But this is
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my give back, this is my love language. And if
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we can send one hundred and forty high school seniors
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to college, or we can open dream courts, or we
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can put education on these courts, if we can put
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medical assistance on these courts. Through our charity, we I mean,
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we work with HBCUs bringing young black kids to PGA
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headquarters because they've never crossed six thirty five. They've never
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been told you can't swing a golf club or a
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tennis racket. Shame on those people, because I was told
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you play golf in tennis.
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Why do I play golf in tennis? Oh that's right,
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because I'm white. No, we don't play that game.
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We're on campuses high school HBCUs college HBCUs and we're
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communicating and we're just I'm not afraid. You know, people
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you're in Harlem, You're I'm like, stop, Okay, love is
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love is love exactly. I'm not afraid. So that's what
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we're doing. That's why we're partnering with people like this.
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There's a reason I haven't going back to the NBA
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because it's eight years here. I'm working for a black
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owned business with ice Cube, and I want to continue
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to do great things with him, with the community that
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has been so supportive of me and my son TJ
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who plays.
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In the Big Three.
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This will be his fifty year plane in the Big Three.
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So you know you put family first.
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Excellent, and we also and we also partner through through
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the scientists, the research, the researchers on those campuses that
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are doing incredible work.
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In about thirty seconds or less, I know I'm putting
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you on the spot here, but if you have to
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leave our audience with one final thought about the importance
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of prostate cancer awareness and as part of a self
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care routine, what would that thought be?
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I would say, live life. You can't live life if
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you're under the dirt.
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Laura, you want to add on today or you have
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to step.
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Up for yourself.
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You have to show up for yourself and that way
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is to go to the doctor, get tested, make sure
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that you know everything about your health. And for more
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information go to PCF dot org and check the box.
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All the information is there.
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Well.
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Thank you, ladies, and we would certainly like to thank
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our guests today, Chief Philanthropy Officer of the Prostate Cancer
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Foundation Lorie Tessel, and two time Nasmith Basketball Hall of
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Famer and two time Olympian Nancy Lieberman for coming on.
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To our show.
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Thank you.
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Thanks once again.
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My name is Kevin Boston Hill, and thank you all
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for listening to instruction discussion right here on the Voice
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so of Nasau Community College point three w h p
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C
