Digital product development: What goes on behind the scenes? Is the consumer's wellbeing weighed in?

1. How do digital product developers decide what is worth building and what is not?

2. Once a product is built, how is user interest measured, and what do clicks and engagement data really tell us?

3. How much psychology goes into app design and where does that cross into manipulation?

4. Is users' digital wellbeing ever prioritized during product development, especially around notifications and nudges?

5. How do companies identify moments when users are most vulnerable or motivated to buy?

6. With so many fitness and health apps available, what actually makes one better or more ethical than another?

7. Are food-tracking apps truly accurate, including those that claim to analyze nutrition from photos?

8. How is generative AI changing product development and is it living up to the hype?

About Ivana Ciric:

As the Director of Product, Practice at Thoughtworks, Ivana is at the helm of product strategy and delivery across diverse industries like Commodities, Automotive, Travel, and Consumer Electronics. Her skill in developing forward-thinking 0-1 software products, ranging from ML platforms to immersive retail experiences, has resulted in delightful products for millions of users and increases in revenue for her clients.

Her leadership style blends extensive coaching experience with a passion for evolving Product practices. Ivana is more than a strategist; she's a mentor and catalyst, dedicated to nurturing outstanding talent in product building and innovation. Her commitment to fostering safe, inclusive, and learning-centric environments has redefined team dynamics and performance.

Ivana's influence extends beyond client work to her role as a thought leader in the Product community. Her mentorship and insights have shaped numerous programs and initiatives, making her a key influencer in the field.