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What’s your CMO spending his/her time thinking about these days? According to the ANA’s Greg Wright, it’s got a lot to do with building out in-house capabilities. In this week’s podcast, ANA’s in-house guru talks with me about how CMOs are bringing strategy, account management, broadcast-quality video and more in-house. We talk about how this is leading in-house teams moving from “fast-and-cheap” to a truly strategic asset for their company.
In This Episode:
- Who the ANA serves and how it supports in-house teams
- Tracking the growth of in-house agencies
- Who should you model your in-house agency after?
- A creative shop within a corporate environment: how they've developed
- Account managers for an in-house team? Yes, they matter
- How could the 2021 ANA In-House Agency Conference help your team?
- How to join the ANA (or find out if your company is already a member)
Links and Resources
Inglese
Stati Uniti
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