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Target is facing backlash over a children’s Halloween costume consumers said resembled racist minstrel imagery. But the controversy reveals a bigger marketing problem that could happen at many brands. In this episode of Frictionless Growth Lab, Sonia Thompson explores what the Target controversy c…
In this episode, you'll learn why customer journey mapping is the missing link to more effective brand messaging—and how connecting your buyer personas, customer journeys, and messaging strategy can remove friction and unlock stronger brand growth. You'll discover how to: Connect buyer person…
Customer acquisition costs are rising—but the problem isn't always your media buying, targeting, or ad spend. In this episode of Frictionless Growth Lab, growth marketing strategist Sonia Thompson explores an often-overlooked driver of rising customer acquisition costs: the gap between how precise…
Customer journeys are no longer linear—and even the right brand message can fail to convert if customers don’t encounter it when and where they need it. In this episode of Frictionless Growth Lab, Sonia Thompson explores how better messaging across the customer journey can reduce friction and impr…
Marketing mistakes that make it through the approval process can lead to customer backlash, damaged brand reputation, and costly rework. In this episode of Frictionless Growth Lab, Sonia Thompson explores what the Callaway and Good Good Golf ad controversy reveals about a problem many brands face:…
Dichiarazione di non responsabilità: Il podcast e la grafica incorporati in questa pagina provengono da Sonia Thompson | Inclusive Growth & Customer Experience Strategist, che è di proprietà del suo proprietario e non è affiliato o approvato da Listen Notes, Inc.